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Select article: A Factorial Survey Study on the Influence of Advertising Place and the Use of Personal Data on User Acceptance of Facebook Ads

Retricted access

Research article

First published 2017

A Factorial Survey Study on the Influence of Advertising Place and the Use of Personal Data on User Acceptance of Facebook Ads

Evert Van den Broeck, Karolien Poels, Michel Walrave

American Behavioral Scientist

Select article: Artificial Intelligence in Advertising: Advancements,Challenges,and Ethical Considerations in Targeting,Personalization,Content Creation,and Ad Optimization

Open access

Review article

First published 2023-10

Artificial Intelligence in Advertising: Advancements,Challenges,and Ethical Considerations in Targeting,Personalization,Content Creation,and Ad Optimization

Biao Gao, Yiming Wang, Huiqin Xie [...]

Sage Open

Select article: Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing,Skippable Video Ads

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Research article

First published 2017-2

Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing,Skippable Video Ads

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda

Journal of Interactive Marketing

Select article: Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

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Research article

First published 2013-5

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

Debora V. Thompson, Prashant Malaviya

Journal of Marketing

Select article: To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

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Research article

First published 2024-11

To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

Anan Wan

Journal of Advertising Education

Select article: Political Advertising in the 2016 U.S. Presidential Election: Ad Hominem Ad Nauseam

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Research article

First published 2019-6

Political Advertising in the 2016 U.S. Presidential Election: Ad Hominem Ad Nauseam

John C. Tedesco, Scott W. Dunn

American Behavioral Scientist

Select article: Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

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Research article

First published 2024-4

Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

Minkyo Lee, Glenna L. Read

Communication & Sport

Select article: The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher

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Research article

First published 2024-2

The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher

Pengyuan Wang, Li Jiang, Jian Yang

Journal of Marketing Research

Select article: Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers

Open access

Research article

First published 2023-02

Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers

Abhijeet Ghoshal, Radha Mookerjee, Zhen Sun

Production and Operations Management

Select article: The Effects of Involvement and Ad Type on Attitudes toward Direct-To-Consumer Advertising of Prescription Drugs

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Research article

First published 2009-3

The Effects of Involvement and Ad Type on Attitudes toward Direct-To-Consumer Advertising of Prescription Drugs

Yam Limbu, Ivonne M. Torres

Journal of Health and Human Services Administration

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