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Research article

First published 2020-5

The quantitative evaluation on the advertisement design effects with fuzzy number intuitionistic fuzzy information

Xiao-Na Guan

International Journal of Knowledge-Based and Intelligent Engineering Systems

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Research article

First published 2025-9

Optimizing the visual effects of advertisement design using image analysis technology based on the YOLOv4 target detection algorithm

Yifeng Du

Journal of Computational Methods in Sciences and Engineering

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Review article

First published 1975-12

The Effect of Graphic Design in Advertising on Reader Ratings

Stuart H. Surlin, Hermann H. Kosak

Journalism & Mass Communication Quarterly

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Research article

First published 2025

Using multimodal features and user classification to evaluate the design effectiveness of online advertising

Liuying Yu, Fang Wang

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2025-3

Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising

Michael Braun, Eric M. Schwartz

Journal of Marketing

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Research article

First published 2013-10

The Effectiveness of Social Media Marketing: The Impact of Facebook Status Updates on a Campus Recreation Event

Kendra S. Bayne, Beth A. Cianfrone

Recreational Sports Journal

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Research article

First published 2008-08

Product Placement of Computer Games in Cyberspace

Heng-Li Yang, Cheng-Shu Wang

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 1969-4

Measuring the Effectiveness of Your Company's Advertising

David A. Schwartz

Journal of Marketing

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Research article

First published 2008-6

Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Henrik Hagtvedt, Vanessa M. Patrick

Journal of Marketing Research

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Research article

First published 1981-2

Advertising and Public Policy: The Macroeconomic Effects of Advertising

Robert Jacobson, Franco M. Nicosia

Journal of Marketing Research

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