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1-10 of 370 results for advertisement characteristics

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Select article: Managing advertising agency client partnerships for value co-creation: Characteristics,categories,and challenges

Retricted access

Research article

First published 2019-3

Managing advertising agency client partnerships for value co-creation: Characteristics,categories,and challenges

Montserrat Díaz-Méndez, Michael Saren

Marketing Theory

Select article: Relationships Among Time Orientations,Attitudes,and Online Advertising Avoidance: The Moderating Role of Advertising Characteristics

Open access

Research article

First published 2025-7

Relationships Among Time Orientations,Attitudes,and Online Advertising Avoidance: The Moderating Role of Advertising Characteristics

Ho Truc Vi, Vo Thi Ngoc Thuy

Sage Open

Select article: An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations

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Research article

First published 1989-06

An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations

Susan M. Petroshius, Kenneth E. Crocker

Journal of the Academy of Marketing Science

Select article: Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates

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Research article

First published 2002-5

Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates

Martin A. Koschat, William P. Putsis

Journal of Marketing Research

Select article: The Relationship of Point-of-Sale Tobacco Advertising and Neighborhood Characteristics to Underage Sales of Tobacco

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Research article

First published 2012-9

The Relationship of Point-of-Sale Tobacco Advertising and Neighborhood Characteristics to Underage Sales of Tobacco

Rachel Widome, Betsy Brock, Petra Noble [...]

Evaluation & the Health Professions

Select article: Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour

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Research article

First published 2015-7

Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour

Ashwini K. Awasthi, Sapna Choraria

Journal of Creative Communications

Select article: Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses

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Research article

First published 2019-2

Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses

Seerat Sohal, Harsandaldeep Kaur

Management and Labour Studies

Select article: Tracheostomy Tube's Advertised Characteristics Questioned

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Letter

First published 1983-9

Tracheostomy Tube's Advertised Characteristics Questioned

David Off, James R Aden

Respiratory Care

Select article: How to Make Switching Costly

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Research article

First published 2009-11

How to Make Switching Costly

Yolanda Polo, F. Javier Sesé

Journal of Service Research

Select article: Youngsters and WMAs (WeChat Moments Advertisement): Do We Need the English Language in WMAs?

Open access

Research article

First published 2020-4

Youngsters and WMAs (WeChat Moments Advertisement): Do We Need the English Language in WMAs?

Muhammad Zahid Nawaz, Meng Tao, Hassan Ahmad [...]

Sage Open

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