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Articles (11)

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1-10 of 11 results for ad-free business model

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Select article: From Free to Paid: Monetizing a Non-Advertising-Based App

Retricted access

Research article

First published 2023-8

From Free to Paid: Monetizing a Non-Advertising-Based App

Jingcun Cao, Pradeep Chintagunta, Shibo Li

Journal of Marketing Research

Select article: From Growth to Monetization: Managing Freemium Services

Open access

Research article

First published 2026-2

From Growth to Monetization: Managing Freemium Services

Yunke Mai, Bin Hu

Production and Operations Management

Select article: The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness

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Research article

First published 2024-2

The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness

Evert de Haan

Journal of Interactive Marketing

Select article: Clickable World Wide Web banner ads and content sites

Retricted access

Research article

First published 2000-2

Clickable World Wide Web banner ads and content sites

Charles F. Hofacker, Jamie Murphy

Journal of Interactive Marketing

Select article: Driving Mobile App User Engagement Through Gamification

Open access

Research article

First published 2025-4

Driving Mobile App User Engagement Through Gamification

Jens W. Paschmann, Hernán A. Bruno, Harald J. van Heerde [...]

Journal of Marketing Research

Select article: Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints,message content,and usage

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Research article

First published 2022-05

Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints,message content,and usage

Hongshuang (Alice) Li

Production and Operations Management

Select article: Dealing with digital: the economic organisation of streamed music

Open access

Research article

First published 2020-10

Dealing with digital: the economic organisation of streamed music

Ruth Towse

Media,Culture & Society

Select article: Unequal Exchange and the Rentier Economy

Retricted access

Research article

First published 2014-12

Unequal Exchange and the Rentier Economy

Ron Baiman

Review of Radical Political Economics

Select article: Depoliticizing the energy transition: Reflections on the “Texas model”

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Research article

First published 2026

Depoliticizing the energy transition: Reflections on the “Texas model”

Casey A. Williams

Environment and Planning E: Nature and Space

Select article: Open Access: Marginal or core phenomenon? A commercial publisher's view

Free access

Research article

First published 2003-5

Open Access: Marginal or core phenomenon? A commercial publisher's view

Pieter Bolman

Information Services and Use

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