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1-4 of 4 results for ad nonintrusiveness

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Research article

First published 2016-11

A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media

Joonghwa Lee, Soojung Kim, Chang-Dae Ham

American Behavioral Scientist

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Research article

First published 2025-4

Andrey Simonov, Tommaso Valletti, Andre Veiga

Journal of Marketing Research

Open access

Research article

First published 2022-10

Dengbo He, Ziquan Wang, Elias B. Khalil [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2021-8

Francesco N. Biondi, Balakumar Balasingam, Prathamesh Ayare

Human Factors: The Journal of the Human Factors and Ergonomics Society