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Retricted access

Research article

First published 2025

The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

Beth L. Fossen, Philip Kim, Inyoung Chae

Journal of Marketing

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Research article

First published 1963-3-1

Distribution of damping and added mass along the length of a shipmodel 1 2

J. Gerritsma, W. Beukelman

International Shipbuilding Progress

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Research article

First published 2019-8

Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length,Timer,and Skip-ad Button on Irritation and Skipping Behavior

Yongwoog Andrew Jeon, Hyunsang Son, Arnold D. Chung [...]

Journal of Interactive Marketing

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In brief

First published 1989-6

Headline Length as a Factor in Magazine Ad Readership

David A. Wesson

Journalism & Mass Communication Quarterly

Open access

Research article

First published 2021

The Burden of Preventable Adverse Drug Events on Hospital Stay and Healthcare Costs in Japanese Pediatric Inpatients: The JADE Study

Hitoshi Iwasaki, Mio Sakuma, Hiroyuki Ida [...]

Clinical Medicine Insights: Pediatrics

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Research article

First published 1990-1

Distribution of Added Mass and Damping Along the Length of a Ship Model Moving at High Forward Speed

J.A. Keuning

International Shipbuilding Progress

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Research article

First published 2015-04

Sequencing and Phylogenetic Analysis of Near Full-Length HIV-1 Subtypes A,B,G and Unique Recombinant AC and AD Viral Strains Identified in South Africa

Eduan Wilkinson, Vera Holzmayer, Graeme B. Jacobs [...]

AIDS Research and Human Retroviruses

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Research article

First published 2007-05

Exorcising the `segment length curse': summer temperature reconstruction since AD 1640 using non-detrended stable carbon isotope ratios from pine trees in northern Finland

Mary Gagen, Danny McCarroll, Neil J. Loader [...]

The Holocene

Free access

Research article

First published 2001-7

Interaction between apolipoprotein-E and angiotensin-converting enzyme genotype in Alzheimer's disease

Turgay Isbir, Bedia Agaçhan, Hülya Yilmaz [...]

American Journal of Alzheimer's Disease & Other Dementias®

Open access

Research article

First published 2024-5

The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance

Fotis Efthymiou, Christian Hildebrand, Emanuel de Bellis [...]

Journal of Interactive Marketing

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