Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Headline Length as a Factor in Magazine Ad Readership

Journalism & Mass Communication Quarterly

Impact Factor: 2.8 / 5-Year Impact Factor: 3.9

Journal Homepage Submission guidelines

Restricted access

In brief

First published online June, 1989

Headline Length as a Factor in Magazine Ad Readership

Volume 66, Issue 2

https://doi.org/10.1177/107769908906600230

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

The Image of Greece in the U.S. Press

Retricted access

Answers to Correspondents in Early English Journalism

Retricted access

Voter Learning in the 1988 Presidential Election: Did the Debates and the Media Matter?

Retricted access

Comparative Newspaper Handling of the Emmett Till Case