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Select article: Should we or should we not? Examining travelers' perceived privacy,perceived security and actual behavior in online travel purchases

Free access

Research article

First published 2024-1

Should we or should we not? Examining travelers' perceived privacy,perceived security and actual behavior in online travel purchases

Nikhil Dogra, Mohd. Adil

Journal of Vacation Marketing

Select article: Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase

Retricted access

Research article

First published 1985-2

Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase

Gary M. Mullet, Marvin J. Karson

Journal of Marketing Research

Select article: Actual Purchase as a Proxy for Share of Wallet

Retricted access

Research article

First published 2005-02

Actual Purchase as a Proxy for Share of Wallet

Tiffany Perkins-Munn, Lerzan Aksoy, Timothy L. Keiningham [...]

Journal of Service Research

Select article: Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?

Retricted access

Research article

First published 1992-11

Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?

Vicki G. Morwitz, David Schmittlein

Journal of Marketing Research

Select article: Intentions to Purchase Compared with Actual Purchases of Household Durables

Retricted access

Research article

First published 1959-7

Intentions to Purchase Compared with Actual Purchases of Household Durables

Jean Namias

Journal of Marketing

Select article: The Influence of Corporate Social Responsiblity on Actual Buying Behaviour: A Study of Indian Consumers

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Research article

First published 2020-6

The Influence of Corporate Social Responsiblity on Actual Buying Behaviour: A Study of Indian Consumers

Asiya Chaudhary, Shabir Ahmad Hurrah, Shafat Maqbool

Metamorphosis: A Journal of Management Research

Select article: What Drives Actual Buying Behaviour for Organic Food Consumers?: Insights from SOBC Framework in Emerging Economies

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Research article

First published 2024

What Drives Actual Buying Behaviour for Organic Food Consumers?: Insights from SOBC Framework in Emerging Economies

Arpan Anand, Sapna Jangra, Anjali Gupta [...]

FIIB Business Review

Select article: Does Corporate Social Responsibility Matter in Buying Behaviour?—A Study of Indian Consumers

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Research article

First published 2017-6

Does Corporate Social Responsibility Matter in Buying Behaviour?—A Study of Indian Consumers

Ruhee Singh, Sweta Srivastava Malla

Global Business Review

Select article: Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention

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Research article

First published 2015-11

Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention

Camiel J. Beukeboom, Peter Kerkhof, Metten De Vries

Journal of Interactive Marketing

Select article: Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

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Note

First published 1989-8

Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

Linda F. Jamieson, Frank M. Bass

Journal of Marketing Research

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