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Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

Open access

Research article

First published 2025-6

Understanding Latino Political Engagement and Activity on Social Media

Marisa Abrajano, Marianna Garcia, Aaron Pope [...]

Political Research Quarterly

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Research article

First published 2016-04

Digital Media Use and Social Engagement: How Social Media and Smartphone Use Influence Social Activities of College Students

Yonghwan Kim, Yuan Wang, Jeyoung Oh

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2021-4

Active vs. Passive Social Media Engagement with Critical Information: Protest Behavior in Two Asian Countries

Jason Gainous, Jason P. Abbott, Kevin M. Wagner

The International Journal of Press/Politics

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Research article

First published 2024-10

Activism in the Digital Age: The Link Between Social Media Engagement With Black Lives Matter-Relevant Content and Mental Health

Iyanna C. Marshall, Lillian A. Hammer, Cassi R. Springfield [...]

Psychological Reports

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Research article

First published 2021-12

Age Knows No Bounds: A Latent Content Analysis of Social Media Comments Toward Older Adults’ Engagement in Sports Activities

Allan B. de Guzman, John Christopher B. Mesana, Jonas Airon M. Roman

Journal of Applied Gerontology

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Research article

First published 2021-2

Effectiveness of social media marketing on enhancing performance: Evidence from a casual-dining restaurant setting

Jun (Justin) Li, Woo Gon Kim, Hyung Min Choi

Tourism Economics

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Research article

First published 2020-11

Motivations to Use Different Social Media Types and Their Impact on Consumers’ Online Brand-Related Activities (COBRAs)

Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens

Journal of Interactive Marketing

Open access

Research article

First published 2022-12

“Protecting my Positivity”: Emerging Adults as Social Media Actors,Agents,and Authors

Luzelle Naudé

Emerging Adulthood

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Research article

First published 2026

Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

Shubhi Changani, Rakesh Kumar

Global Business Review

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