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Articles (17)

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1-10 of 17 results for accounting-marketing interface

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Select article: An Interrogation of Accounting–Marketing Interface in UK Financial Services Organisations: Mixing Cats with Dogs?

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Research article

First published 2016-8

An Interrogation of Accounting–Marketing Interface in UK Financial Services Organisations: Mixing Cats with Dogs?

Abdullah Promise Opute, Nnamdi O. Madichie

Australasian Marketing Journal

Select article: Extending the Boundaries of Customer Accounting: Applications in the Hotel Industry

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Research article

First published 2001-05

Extending the Boundaries of Customer Accounting: Applications in the Hotel Industry

Chris Guilding, David J. Kennedy, Lisa McManus

Journal of Hospitality & Tourism Research

Select article: Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?

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Research article

First published 2017-4

Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?

Emanuel Bayer, Kapil R. Tuli, Bernd Skiera

Journal of Marketing Research

Select article: Organizing for Marketing Excellence

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Research article

First published 2016-11

Organizing for Marketing Excellence

Christine Moorman, George S. Day

Journal of Marketing

Select article: Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

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Research article

First published 2016-8

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Alexander Edeling, Marc Fischer

Journal of Marketing Research

Select article: Provenance and the liminality of production and consumption: The case of wine promoters

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First published 2010-9

Provenance and the liminality of production and consumption: The case of wine promoters

Jennifer Smith Maguire

Marketing Theory

Select article: A Method for Estimating Individual Socioeconomic Status of Twitter Users

Open access

Research article

First published 2025-2

A Method for Estimating Individual Socioeconomic Status of Twitter Users

Yuanmo He, Milena Tsvetkova

Sociological Methods & Research

Select article: Resilience and Performance Among Vietnamese Business Organizations in Turbulent Environments: How Do Digitalized Management Accounting Systems and Organizational Mindfulness Matter?

Open access

Research article

First published 2024-7

Resilience and Performance Among Vietnamese Business Organizations in Turbulent Environments: How Do Digitalized Management Accounting Systems and Organizational Mindfulness Matter?

Bui Quang Hung, Tran Anh Hoa, Tu Thanh Hoai [...]

Sage Open

Select article: Television and civilization

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Research article

First published 1999-08

Television and civilization

Michael Keane

International Journal of Cultural Studies

Select article: Interregional Electricity Transmission in the United States: Realized Savings and Opportunities for Increased Value,2014 to 2023

Open access

Research article

First published 2026-3

Interregional Electricity Transmission in the United States: Realized Savings and Opportunities for Increased Value,2014 to 2023

Leila Safavi, Julie Mulvaney Kemp, Will Gorman [...]

The Energy Journal

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