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1-3 of 3 results for abstract vs. concrete mindsets

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Research article

First published 2021-12

Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey

Ashlee Humphreys, Mathew S. Isaac, Rebecca Jen-Hui Wang

Journal of Marketing Research

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Research article

First published 2020-7

Mustafa Karataş, Zeynep Gürhan-Canli

Personality and Social Psychology Bulletin

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Research article

First published 2021-9

Scott Connors, Mansur Khamitov, Matthew Thomson [...]

Journal of Marketing