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Articles (11)

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1-10 of 11 results for Webrooming

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Select article: Exploring Gen Y Luxury Consumers’ Webrooming Behavior: An Integrated Approach

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Research article

First published 2022-11

Exploring Gen Y Luxury Consumers’ Webrooming Behavior: An Integrated Approach

Sheetal Jain, Amit Shankar

Australasian Marketing Journal

Select article: Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction

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Research article

First published 2019-8

Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction

Carlos Flavián, Raquel Gurrea, Carlos Orús

Journal of Interactive Marketing

Select article: Webrooming in the Luxury Market: Role of Consumer Traits,Channel-Related Factors and Shopping Motivations

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Research article

First published 2025

Webrooming in the Luxury Market: Role of Consumer Traits,Channel-Related Factors and Shopping Motivations

Rambabu Lavuri, Park Thaichon

Australasian Marketing Journal

Select article: Unravelling Webrooming Intentions: An Integrated Model for Analysing Key Drivers in Retail Transformation

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Research article

First published 2025

Unravelling Webrooming Intentions: An Integrated Model for Analysing Key Drivers in Retail Transformation

Neha Rani, Himani Sharma

Vision: The Journal of Business Perspective

Select article: Showrooming,webrooming,and operational strategies for competitiveness

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Research article

First published 2022-08

Showrooming,webrooming,and operational strategies for competitiveness

Chuanya Jiao, Bin Hu

Production and Operations Management

Select article: Amplifying Off-Site Purchases with On-Site Retail Media Advertising

Open access

Research article

First published 2024-11

Amplifying Off-Site Purchases with On-Site Retail Media Advertising

German Zenetti, Koen Pauwels

Journal of Interactive Marketing

Select article: Best Buy and Showrooming: A Critical Thinking Case Exercise Based upon Service Dominant Logic and Value Co-creation

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Research article

First published 2015-11

Best Buy and Showrooming: A Critical Thinking Case Exercise Based upon Service Dominant Logic and Value Co-creation

Steven A. Taylor, Gary L. Hunter

Journal of Creating Value

Select article: Paris Bakery: Implementing Omnichannel Strategy in the Consumer Value Chain

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Research article

First published 2025-3

Paris Bakery: Implementing Omnichannel Strategy in the Consumer Value Chain

Sanjay Mohapatra, Amiya Prava Das

FIIB Business Review

Select article: Impact of Competitor Store Closures on a Major Retailer

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Research article

First published 2022-02

Impact of Competitor Store Closures on a Major Retailer

M. Serkan Akturk, Michael Ketzenberg

Production and Operations Management

Select article: Beyond Linearity: A Moderated Mediated Model of Service Journey Quality with Symmetrical and Asymmetrical Approaches

Open access

Research article

First published 2025-10

Beyond Linearity: A Moderated Mediated Model of Service Journey Quality with Symmetrical and Asymmetrical Approaches

Naimah Khan, Shazia Faiz

Sage Open

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