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Articles (788)

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1-10 of 788 results for WOM

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Select article: Digital content marketing as a catalyst for e-WOM in food tourism

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Research article

First published 2021-5

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

Select article: Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets

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Research article

First published 2016-2

Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets

Prashant Mishra, Madhupa Bakshi, Ramendra Singh

Australasian Marketing Journal

Select article: Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

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Research article

First published 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

Select article: Social Media WOM: Definition,Consequences and Inter-relationships

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Research article

First published 2014-8

Social Media WOM: Definition,Consequences and Inter-relationships

Angshuman Ghosh, Sanjeev Varshney, Pingali Venugopal

Management and Labour Studies

Select article: Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Open access

Research article

First published 2025-3

Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Afsa Parveen, Rashmi Chaudhary

Vikalpa: The Journal for Decision Makers

Select article: The Eight Pillars of WOM Management: Lessons from a Multiple Case Study

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Research article

First published 2011-5

The Eight Pillars of WOM Management: Lessons from a Multiple Case Study

Martin Williams, Francis Buttle

Australasian Marketing Journal

Select article: The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents

Open access

Research article

First published 2022-4

The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents

Tina Šegota, Ning (Chris) Chen, Tea Golja

Journal of Travel Research

Select article: Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

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Research article

First published 2023-5

Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

Han Nguyen, Brett A. S. Martin, Gayle Kerr

Australasian Marketing Journal

Select article: Producing Word of Mouth – a Matter of Self-Confidence? Investigating a Dual Effect of Consumer Self-Confidence on WOM

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Research article

First published 2017-2

Producing Word of Mouth – a Matter of Self-Confidence? Investigating a Dual Effect of Consumer Self-Confidence on WOM

Anders Hauge Wien, Svein Ottar Olsen

Australasian Marketing Journal

Select article: The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)

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Research article

First published 2015-11

The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)

Eunjin Kwon, Anna S. Mattila

Cornell Hospitality Quarterly

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