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1-10 of 292 results for Virtual influencer roles

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Select article: Friend or assistant? Matching effects between virtual influencer role types and well-being patterns based on construal level theory

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Research article

First published 2026-4

Friend or assistant? Matching effects between virtual influencer role types and well-being patterns based on construal level theory

Mengmeng Song, Zhenzhen Hong, Yuchen Wang [...]

Journal of Vacation Marketing

Select article: Risk,Trust,and the Roles of Human Versus Virtual Influencers

Open access

Research article

First published 2024-7

Risk,Trust,and the Roles of Human Versus Virtual Influencers

Nisreen Ameen, Jun-Hwa Cheah, Faizan Ali [...]

Journal of Travel Research

Select article: Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness

Open access

Research article

First published 2024-6

Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness

Jan-Philipp Stein, Priska Linda Breves, Nora Anders

New Media & Society

Select article: How Social Cues in Virtual Assistants Influence Concerns and Persuasion: The Role of Voice and a Human Name

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Research article

First published 2020-10

How Social Cues in Virtual Assistants Influence Concerns and Persuasion: The Role of Voice and a Human Name

Hilde A.M. Voorveld, Theo Araujo

Cyberpsychology,Behavior,and Social Networking

Select article: Justice behind the virtual mask: The influence of race of the virtual influencer and the creator on promoting the Black Lives Matter movement

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Research article

First published 2025-11

Justice behind the virtual mask: The influence of race of the virtual influencer and the creator on promoting the Black Lives Matter movement

Joo-Wha Hong, Ignacio Fernandez Cruz, Donggyu Kim

New Media & Society

Select article: Gen Z Travelers in the Instagram Marketplace: Trust,Influencer Type,Post Type,and Purchase Intention

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Research article

First published 2024-8

Gen Z Travelers in the Instagram Marketplace: Trust,Influencer Type,Post Type,and Purchase Intention

Miju Choi, Youngjoon Choi, Hwabong Lee

Journal of Hospitality & Tourism Research

Select article: Virtual Reality,Combat,and Communication

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Research article

First published 2000-07

Virtual Reality,Combat,and Communication

Emily Austin Thrush, Michael Bodary

Journal of Business and Technical Communication

Select article: The Impact of Social Anxiety and Self-Consciousness on Perceived Functional and Relational Customer-Orientation Learning in Experiential Virtual Sales Role-Play

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Research article

First published 2025

The Impact of Social Anxiety and Self-Consciousness on Perceived Functional and Relational Customer-Orientation Learning in Experiential Virtual Sales Role-Play

David S. Baker, Duleep Delpechitre, Valerie McGehee

Journal of Marketing Education

Select article: Influential Factors and the Realization Mechanism of Sustainable Information-Sharing in Virtual Communities from a Knowledge Fermenting Perspective

Open access

Research article

First published 2020-10

Influential Factors and the Realization Mechanism of Sustainable Information-Sharing in Virtual Communities from a Knowledge Fermenting Perspective

Meng Zhang, Yang Gao, Minghe Sun [...]

Sage Open

Select article: Member satisfaction,communication and role of leader in virtual self-managed teamwork: case studies in Asia-Pacific region

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Research article

First published 2014-12-2

Member satisfaction,communication and role of leader in virtual self-managed teamwork: case studies in Asia-Pacific region

Ngan Collins, Yu-Min Chou, Malcolm Warner

Human Systems Management

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