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Open access

Research article

First published 2022-5

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

Nathalie Harz, Sebastian Hohenberg, Christian Homburg

Journal of Marketing

Retricted access

Research article

First published 2025

News false information detection algorithm based on the integration of virtual reality and generative adversarial networks

Zheng Zhao

Intelligent Decision Technologies

Retricted access

Research article

First published 2023-9

Effect of Virtual Reality News Presentation on News Learning

Wai Han Lo, Benjamin Ka Lun Cheng, Shiqi Wang

Electronic News

Retricted access

Research article

First published 2020-10

Virtual Reality Church as a New Mission Frontier in the Metaverse: Exploring Theological Controversies and Missional Potential of Virtual Reality Church

Guichun Jun

Transformation: An International Journal of Holistic Mission Studies

Retricted access

Research article

First published 2020-3

Virtual Reality’s New Synesthetic Possibilities

Miriam Ross

Television & New Media

Open access

Research article

First published 2024-4

“This would be sweet in VR” * : On the discursive newness of virtual reality

Daniel Harley

New Media & Society

Free access

Meeting report

First published 2011-3

New Directions in the Use of Virtual Reality for Food Shopping: Marketing and Education Perspectives

Barb Ruppert

Journal of Diabetes Science and Technology

Retricted access

Research article

First published 1998-6

Virtual Reality: A New Prosthesis for Brain Injury Rehabilitation

D.A. Johnson, ED Rose, S. Rushton [...]

Scottish Medical Journal

Retricted access

Research article

First published 2000-06

Virtual Reality as a New Research Tool for the Study of Human Memory

Luciano Gamberini

Cyberpsychology,Behavior,and Social Networking

Open access

Research article

First published 2022-6

VolumetricOR: A New Approach to Simulate Surgical Interventions in Virtual Reality for Training and Education

Moritz Queisner, Michael Pogorzhelskiy, Christopher Remde [...]

Surgical Innovation

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