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Articles (33)

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1-10 of 33 results for VR tourism

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Select article: How Negative Framing Affects VR Tourism Adoption: Exploring the Role of Travel Anxiety During Crisis Events

Open access

Research article

First published 2025-5

How Negative Framing Affects VR Tourism Adoption: Exploring the Role of Travel Anxiety During Crisis Events

Suresh Malodia, Tobias Otterbring, Babak Taheri [...]

Journal of Travel Research

Select article: Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination

Open access

Research article

First published 2022-9

Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination

Mansour Alyahya, Graeme McLean

Journal of Travel Research

Select article: Effect of Display Methods on Intentions to Use Virtual Reality in Museum Tourism

Retricted access

Research article

First published 2024-2

Effect of Display Methods on Intentions to Use Virtual Reality in Museum Tourism

Jinwei Wang, Yue Sun, Liyan Zhang [...]

Journal of Travel Research

Select article: The Impact of Cue-Interaction Stimulation on Impulse Buying Intention on Virtual Reality Tourism E-commerce Platforms

Retricted access

Research article

First published 2024-5

The Impact of Cue-Interaction Stimulation on Impulse Buying Intention on Virtual Reality Tourism E-commerce Platforms

Shugang Li, Boyi Zhu, Zhaoxu Yu

Journal of Travel Research

Select article: Impacts of Virtual Reality on Tourism Experience and Behavioral Intentions: Moderating Role of Novelty Seeking

Retricted access

Research article

First published 2024-8

Impacts of Virtual Reality on Tourism Experience and Behavioral Intentions: Moderating Role of Novelty Seeking

Aixiang Yuan, Jinhwan Hong

Journal of Hospitality & Tourism Research

Select article: From Play to Purpose: How Gamification and Goal Priming Enhance Virtual Reality Tourism Experiences

Retricted access

Research article

First published 2025

From Play to Purpose: How Gamification and Goal Priming Enhance Virtual Reality Tourism Experiences

Na Liu, Yalan Zheng, Si Shi [...]

Journal of Travel Research

Select article: Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

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Research article

First published 2020-2

Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

Myung Ja Kim, Choong-Ki Lee, Timothy Jung

Journal of Travel Research

Select article: Virtual Reality and Memory Retention: The Cognitive Architecture of Virtual Memorable Tourism Experiences

Retricted access

Research article

First published 2025

Virtual Reality and Memory Retention: The Cognitive Architecture of Virtual Memorable Tourism Experiences

Biqiang Liu, Anna Kralj, Brent Moyle [...]

Journal of Travel Research

Select article: Virtual reality in wine tourism: Immersive experiences for promoting travel destinations

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Research article

First published 2026-1

Virtual reality in wine tourism: Immersive experiences for promoting travel destinations

Nuno Sousa, Elisa Alén, Nieves Losada [...]

Journal of Vacation Marketing

Select article: Virtual reality as a driver of sustainable tourism

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Research article

First published 2025

Virtual reality as a driver of sustainable tourism

Mercedes Alonso-García, Maribel Rodríguez, Leonor M. Pérez

Tourism and Hospitality Research

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