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Research article

First published 2006-2

Surfing the trend wave: poly values

S. Conran

Plastics,Rubber and Composites: Macromolecular Engineering

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Research article

First published 1991-8

Effects of Price,Brand,and Store Information on Buyers’ Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal

Journal of Marketing Research

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Research article

First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

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Other

First published 2000-04

The Effects of Extrinsic Product Cues on Consumers’ Perceptions of Quality,Sacrifice,and Value

R. Kenneth Teas, Sanjeev Agarwal

Journal of the Academy of Marketing Science

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Research article

First published 2019-6

A Study of Brand Equity Formation in the Fast Moving Consumer Goods Category

Mohammad Shariq

Jindal Management Journal

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Research article

First published 2014-6

An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category

Mohammad Shariq, Bilal Mustafa Khan, Aftab Haider Rizvi

Jindal Management Journal

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Research article

First published 2000-10

A Benefit Congruency Framework of Sales Promotion Effectiveness

Pierre Chandon, Brian Wansink, Gilles Laurent

Journal of Marketing

Free access

Research article

First published 2014-7

Application of fuzzy set to lot-sizing production planning with remanufacturing and heterogeneous demands

Yi Jing, Xu Wang, Wenchuan Li [...]

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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