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Articles (147)

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1-10 of 147 results for Utilitarian Product

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Select article: Not All Fun and Games: Viral Marketing for Utilitarian Products

Retricted access

Research article

First published 2014-1

Not All Fun and Games: Viral Marketing for Utilitarian Products

Christian Schulze, Lisa Schöler, Bernd Skiera

Journal of Marketing

Select article: Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

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Research article

First published 2017-2

Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

Francesca Magno, Fabio Cassia, Marta Ugolini

Australian Journal of Management

Select article: Convergent Products: What Functionalities Add More Value to the Base?

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Research article

First published 2008-3

Convergent Products: What Functionalities Add More Value to the Base?

Tripat Gill

Journal of Marketing

Select article: Attribute accessibility,normative influence,and the effect of classical and country music on willingness to pay for social identity and utilitarian products

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Research article

First published 2022-1

Attribute accessibility,normative influence,and the effect of classical and country music on willingness to pay for social identity and utilitarian products

Emma Flynn, Lisa Whyte, Amanda E Krause [...]

Psychology of Music

Select article: Should online reviews include pictures? The impact of fit between product type and online review presentation format

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Research article

First published 2024-8

Should online reviews include pictures? The impact of fit between product type and online review presentation format

Qing Yao, Yixuan Han, Defeng Yang

Australian Journal of Management

Select article: Processing of Apparel Advertisements: Application and Extension of Elaboration Likelihood Model

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Research article

First published 2006-01

Processing of Apparel Advertisements: Application and Extension of Elaboration Likelihood Model

Hyunjoo Oh, Cynthia R. Jasper

Clothing and Textiles Research Journal

Select article: Is Utilitarianism Risky? How the Same Antecedents and Mechanism Produce Both Utilitarian and Risky Choices

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Research article

First published 2015-7

Is Utilitarianism Risky? How the Same Antecedents and Mechanism Produce Both Utilitarian and Risky Choices

Brian J. Lucas, Adam D. Galinsky

Perspectives on Psychological Science

Select article: Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

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Research article

First published 2023-1

Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Myungkeun Song, Breffni M. Noone, Anna S. Mattila

Journal of Travel Research

Select article: Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity

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Research article

First published 2024

Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity

Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr

Global Business Review

Select article: Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Open access

Research article

First published 2020-7

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Jingjing Li, Ahmed Abbasi, Amar Cheema [...]

Journal of Marketing

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