Search results: Sage Journals

Restricted accessResearch articleFirst published January, 2014

Not All Fun and Games: Viral Marketing for Utilitarian Products

Christian Schulze, Lisa Schöler, Bernd Skiera

Journal of Marketing

Restricted accessResearch articleFirst published February, 2017

Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

Francesca Magno, Fabio Cassia, Marta Ugolini

Australian Journal of Management

Restricted accessResearch articleFirst published March, 2008

Convergent Products: What Functionalities Add More Value to the Base?

Tripat Gill

Journal of Marketing

Restricted accessResearch articleFirst published January, 2022

Attribute accessibility,normative influence,and the effect of classical and country music on willingness to pay for social identity and utilitarian products

Emma Flynn, Lisa Whyte, Amanda E Krause [...]

Psychology of Music

Restricted accessResearch articleFirst published August, 2024

Should online reviews include pictures? The impact of fit between product type and online review presentation format

Qing Yao, Yixuan Han, Defeng Yang

Australian Journal of Management

Restricted accessResearch articleFirst published January, 2006

Processing of Apparel Advertisements: Application and Extension of Elaboration Likelihood Model

Hyunjoo Oh, Cynthia R. Jasper

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published January, 2023

Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Myungkeun Song, Breffni M. Noone, Anna S. Mattila

Journal of Travel Research

Restricted accessResearch articleFirst published July, 2015

Is Utilitarianism Risky? How the Same Antecedents and Mechanism Produce Both Utilitarian and Risky Choices

Brian J. Lucas, Adam D. Galinsky

Perspectives on Psychological Science

Restricted accessResearch articleFirst published 2024

Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity

Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr

Global Business Review

Open accessResearch articleFirst published July, 2020

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Jingjing Li, Ahmed Abbasi, Amar Cheema [...]

Journal of Marketing

Restricted accessResearch articleFirst published January, 2014

Not All Fun and Games: Viral Marketing for Utilitarian Products

Christian Schulze, Lisa Schöler, Bernd Skiera

Journal of Marketing

Restricted accessResearch articleFirst published February, 2017

Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

Francesca Magno, Fabio Cassia, Marta Ugolini

Australian Journal of Management

Restricted accessResearch articleFirst published March, 2008

Convergent Products: What Functionalities Add More Value to the Base?

Tripat Gill

Journal of Marketing

Restricted accessResearch articleFirst published January, 2022

Attribute accessibility,normative influence,and the effect of classical and country music on willingness to pay for social identity and utilitarian products

Emma Flynn, Lisa Whyte, Amanda E Krause [...]

Psychology of Music

Restricted accessResearch articleFirst published August, 2024

Should online reviews include pictures? The impact of fit between product type and online review presentation format

Qing Yao, Yixuan Han, Defeng Yang

Australian Journal of Management

Restricted accessResearch articleFirst published January, 2006

Processing of Apparel Advertisements: Application and Extension of Elaboration Likelihood Model

Hyunjoo Oh, Cynthia R. Jasper

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published January, 2023

Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Myungkeun Song, Breffni M. Noone, Anna S. Mattila

Journal of Travel Research

Restricted accessResearch articleFirst published July, 2015

Is Utilitarianism Risky? How the Same Antecedents and Mechanism Produce Both Utilitarian and Risky Choices

Brian J. Lucas, Adam D. Galinsky

Perspectives on Psychological Science

Restricted accessResearch articleFirst published 2024

Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity

Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr

Global Business Review

Open accessResearch articleFirst published July, 2020

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Jingjing Li, Ahmed Abbasi, Amar Cheema [...]

Journal of Marketing