Search results: Sage Journals

Restricted accessResearch articleFirst published January, 2014

Not All Fun and Games: Viral Marketing for Utilitarian Products

Christian Schulze, Lisa Schöler, Bernd Skiera

Journal of Marketing

Restricted accessResearch articleFirst published February, 2017

Francesca Magno, Fabio Cassia, Marta Ugolini

Australian Journal of Management

Restricted accessResearch articleFirst published January, 2022

Emma Flynn, Lisa Whyte, Amanda E Krause [...]

Psychology of Music

Restricted accessResearch articleFirst published March, 2008

Tripat Gill

Journal of Marketing

Restricted accessResearch articleFirst published August, 2024

Qing Yao, Yixuan Han, Defeng Yang

Australian Journal of Management

Restricted accessResearch articleFirst published January, 2006

Hyunjoo Oh, Cynthia R. Jasper

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published July, 2015

Brian J. Lucas, Adam D. Galinsky

Perspectives on Psychological Science

Restricted accessResearch articleFirst published January, 2023

Myungkeun Song, Breffni M. Noone, Anna S. Mattila

Journal of Travel Research

Restricted accessResearch articleFirst published 2024

Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr

Global Business Review

Open accessResearch articleFirst published July, 2020

Jingjing Li, Ahmed Abbasi, Amar Cheema [...]

Journal of Marketing