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Retricted access

Research article

First published 2020-2

Moving the Needle in MMA: On the Marginal Revenue Product of UFC Fighters

Paul Gift

Journal of Sports Economics

Retricted access

Research article

First published 2024-8

It Takes Two to Tango: Assessing UFC Entertainment Trough Fight of the Night Bonuses

Thomas J. Miceli

International Journal of Sport Finance

Open access

Research article

First published 2021-12-30

The impact of new judging criteria on 10-8 scores in MMA

Paul Gift

Journal of Sports Analytics

Retricted access

Research article

First published 2022-4

Reply to the Caves et al. Comment on “Moving the Needle in MMA: On the Marginal Revenue Product of UFC Fighters”

Paul Gift

Journal of Sports Economics

Retricted access

Research article

First published 2025-2

The Emergence of Mixed Martial-Arts and the Future of Boxing: An Analysis of Consumer Interest and Compensation

Nicholas M. Watanabe, Brian P. Soebbing, Tarlan Chahardovali [...]

Journal of Sports Economics

Open access

Research article

First published 2025

Outcome certainty in MMA: Does knowledge of the score influence fighter behavior?

Paul Gift

Journal of Sports Analytics

Retricted access

Other

First published 2015-9

Points of Attachment and Sponsorship Outcomes in an Individual Sport

Lamar Reams, Terry Eddy, B. Colin Cork

Sport Marketing Quarterly

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Case report

First published 2020-12

Thrill and Agony at Ultimate Fighting Championship

Chiu Man Yiu, Xiaotong Liu, Hengfang Shi [...]

South Asian Journal of Business and Management Cases

Retricted access

Research article

First published 2024-11

Research on prediction and evaluation algorithm of sports athletes performance based on neural network

Kai Wang, Dongming Zhu, Zimin Chang [...]

Technology and Health Care

Open access

Research article

First published 2026-1

The IPEDs assemblage: Tracing the entanglements of biomedicine,technology,enhancement and anti-doping policies in sport and society

Timothy Piatkowski, Luke Turnock, Nick Gibbs [...]

Health: An Interdisciplinary Journal for the Social Study of Health,Illness and Medicine

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