Reply to the Caves et al. Comment on “Moving the Needle in MMA: On the Marginal Revenue Product of UFC Fighters”

Abstract

Keywords

antitrust marginal revenue product mixed martial arts (MMA)pay-per-view Ultimate Fighting Championship (UFC)

Get full access to this article

View all access options for this article.

References

Akerlof

Yellen

(Eds.). (1986). Efficiency wage models of the labor market. Cambridge University Press.

Berri

Leeds

von Allmen

(2015). Salary determination in the presence of fixed revenues. International Journal of Sport Finance, 10(1), 5–25. https://fitpublishing.com/articles/salary-determination-presence-fixed-revenues

Deutsche Bank (2007). Confidential information memorandum. Deutsche Bank.

Deutsche Bank (2013). Confidential information memorandum. Deutsche Bank.

ESPN. (2018). ESPN to broadcast 30 UFC events per year during 5-year deal. ESPN.com . Retrieved September 14, 2021 from https://www.espn.com/mma/story/_/id/23581729/espn-ufc-reach-five-year-television-rights-deal

Gift

(2020). Moving the needle in MMA: On the marginal revenue product of UFC fighters. Journal of Sports Economics, 21(2), 176–209. https://doi.org/10.1177/1527002519885432

Le et al. v. Zuffa, LLC. (2018). 2:15-cv-01045-RFB-PAL. Plaintiffs’ motion for class certification. ECF, 518. (D. Nev. February 16, 2018).

Le et al. v. Zuffa, LLC. (2019a). 2:15-cv-01045-RFB-PAL. Declaration of Suzanne E. Nero in support of defendant Zuffa, LLC’s Supplemental Brief in Opposition to Plaintiffs’ Motion for Class Certification. ECF No. 743, Exhibit 2 (D. Nev. September 12, 2019).

Le et al. v. Zuffa, LLC. (2019b). 2:15-cv-01045-RFB-PAL. Joint motion to conditionally file under seal plaintiffs’ objections to defendant Zuffa, LLC’s proposal to introduce certain purported “summary exhibits” at the hearing concerning plaintiffs’ motion for class certification and related materials. ECF No. 673, Exhibit C (D. Nev. June 19, 2019).

10.

Meltzer

. (2018). UFC’s 2017 declines in viewership across the board points to value of megastars. MMAFighting.com . Retrieved September 14, 2021, from https://www.mmafighting.com/2018/1/14/16858534/ufcs-2017-declines-in-viewership-across-the-board-points-to-value-of-megastars

11.

Moody’s Investors Service. (2013). Rating action: Moody’s assigns Ba3 rating to Zuffa’s (Ba3 CFR) new bank debt; rating outlook changed to stable. Moody’s Investors Service .

12.

Moody’s Investors Service (2015). Credit opinion: Zuffa, LLC. Moody’s Investors Service .

13.

Robbins

Zemanek

(2017). UFC pay-per-view buys and the value of the celebrity fighter. Innovative Marketing, 13(4), 35–46. https://doi.org/10.21511/im.13(4).2017.04

14.

Standard & Poor’s Ratings Services. (2013). Research update: Zuffa LLC’s $510 million senior secured facility rated ‘BB’ (Recovery rating: 4). Standard & Poor’s Ratings Services .

15.

Standard & Poor’s Ratings Services. (2014). Research update: Zuffa’s $510 M sr. secured credit facility rating raised to ‘BB+’ from ‘BB’ (Recovery rating: 2); CCR affirmed at ‘BB’. Standard & Poor’s Ratings Services .

16.

Stiglitz

(1987). The causes and consequences of the dependence of quality on price. Journal of Economic Literature, 25(1), 1–48. https://www.jstor.org/stable/2726189

17.

Zamudio

(2016). Matching with the stars: How brand personality determines celebrity endorsement contract formation. International Journal of Research in Marketing, 33(2), 409–427. https://doi.org/10.1016/j.ijresmar.2015.07.002