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Research article

First published 2018-3

Segmenting a Water Use Market

Ali Ibrahim, Kathy Knox, Sharyn Rundle-Thiele [...]

Social Marketing Quarterly

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First published 2014-3

Using graphical statistics to better understand market segmentation solutions

Sara Dolnicar, Friedrich Leisch

International Journal of Market Research

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First published 1999-08

The Use of Logit Analysis to Enhance Market Segmentation Methodology

Joseph S. Chen, Cathy H. C. Hsu

Journal of Hospitality & Tourism Research

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Research article

First published 2017-12

Adolescents’ Market Segmentation: Using CSI as a Tool

Rashmi Singh, Janmejay Singh

Vision: The Journal of Business Perspective

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Research article

First published 1995-11

Using Extremes to Design Products and Segment Markets

Greg M. Allenby, James L. Ginter

Journal of Marketing Research

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Research article

First published 2024-1

Using machine learning to identify spatial market segments. A reproducible study of major Spanish markets

David Rey-Blanco, Pelayo Arbués, Fernando A. López [...]

Environment and Planning B: Urban Analytics and City Science

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Research article

First published 2008-1

Market Segmentation Analysis using Attitudes toward Transportation

Gabriela Beirão, José Sarsfield Cabral

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2020-05-29

The impact of big data market segmentation using data mining and clustering techniques

Fahed Yoseph, Nurul Hashimah Ahamed Hassain Malim, Markku Heikkilä [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2018-12

Segmenting the Market for New Modes using Stated and Revealed Preferences

Christoffel J. Venter

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2003-12

Developing Global Segments and Forecasting Market Shares: A Simultaneous Approach Using Survey Data

Manoj K. Agarwal

Journal of International Marketing

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