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1-4 of 4 results for Tourism live streaming e-commerce

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Select article: What makes impulsive buying in tourism live streaming e-commerce?

Retricted access

Research article

First published 2025

What makes impulsive buying in tourism live streaming e-commerce?

Tongxuan Tang, Namho Chung

Journal of Vacation Marketing

Select article: Exploring Purchase Behavior in Tourism E-Commerce Live Streaming: An Extended UTAUT2 Model with Technology Readiness as a Moderator

Open access

Research article

First published 2025-10

Exploring Purchase Behavior in Tourism E-Commerce Live Streaming: An Extended UTAUT2 Model with Technology Readiness as a Moderator

Junjie Xu, Yongjun Su

Sage Open

Select article: How Celebrity Endorsement Affects Travel Intention: Evidence From Tourism Live Streaming

Retricted access

Research article

First published 2024-11

How Celebrity Endorsement Affects Travel Intention: Evidence From Tourism Live Streaming

Lin Zhang, Da Shi, Zixuan Huang [...]

Journal of Hospitality & Tourism Research

Select article: Impulse buying in travel live streaming: A deep learning-based dual-stage PLS-SEM-ANN analysis

Open access

Research article

First published 2025

Impulse buying in travel live streaming: A deep learning-based dual-stage PLS-SEM-ANN analysis

Li Yuxuan, Erose Sthapit, Brian Garrod [...]

Tourism and Hospitality Research

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