Sage Journals: Discover world-class research

Retricted access

Research article

First published 2021-8

Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms

Jacquelyn S. Thomas, Sandy D. Jap, William R. Dillon [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2020-11

Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience

Mathew Chylinski, Jonas Heller, Tim Hilken [...]

Australasian Marketing Journal

Free access

Other

First published 2015-2

Intelligent Decision Technologies (IDT) Special issue on Designing a Market for Data to Enable Chance Discoveries

Yukio Ohsawa, Akinori Abe

Intelligent Decision Technologies

Retricted access

Research article

First published 2022

Digital Sensory Marketing Factors Affecting Customers’ Intentions to Continue Organic Online Purchases during COVID in India

Rajeev Kumra, Soma Arora

FIIB Business Review

Open access

Research article

First published 2025-4

The Future of Marketing and Marketing Education

Dhruv Grewal, Abhijit Guha, Cinthia Beccacece Satornino [...]

Journal of Marketing Education

Retricted access

Research article

First published 2022-11

Linking SME international marketing agility to new technology adoption

Amonrat Thoumrungroje, Olimpia C Racela

International Small Business Journal: Researching Entrepreneurship

Retricted access

Editorial

First published 2021-5

Guest Editorial: Technologies and Relationship Marketing

Park Thaichon, Geoff Soutar, Scott Weaven

Australasian Marketing Journal

Retricted access

Research article

First published 2019-10

Tracing mutations of neoliberal development governance: ‘Fintech’,failure and the politics of marketization

Nick Bernards

Environment and Planning A: Economy and Space

Retricted access

Research article

First published 1997-06

History and Cyberspace: A Marketing History of the CD-ROM Book Industry

Katfhleen M. Rassuli, Michael J. Tippins

Journal of Macromarketing

Retricted access

Research article

First published 2023-12

From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester,Stage-Gate,Capstone Project in STEM MBA

Alejandra Marin, Atul Parvatiyar, Ronald K. Mitchell [...]

Journal of Marketing Education

Search results