This article explores the history of the CD-ROM book industry from the development of the technology, which enabled publishers to store text, graphics, and audio on compact disc, through the early growth stage. Special attention is given to niche markets first targeted by the publishers and the problems they faced in trying to penetrate the vast consumer book market. Macro repercussions of the introduction of this new technology are highlighted. The article also briefly discusses research issues surrounding the writing of recent histories and draws conclusions and implications for marketing.
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