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Retricted access

Research article

First published 2015-4

Target markets as working archetypes

Adam Weaver

Journal of Vacation Marketing

Open access

Research article

First published 2022-1

Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency

Zhao Jiang, Dan Wu

Sage Open

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Other

First published 2011-6

Bringing in the Target Audience in Bystander Social Marketing Materials for Communities: Suggestions for Practitioners

Sharyn J. Potter, Jane G. Stapleton

Violence Against Women

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Research article

First published 2025

A standardized small target recognition method for marketing field operation images based on attention mechanism

Jin Miao, Chen Xiwen, Zhang Yanli [...]

Journal of Computational Methods in Sciences and Engineering

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Other

First published 2008-02

The political logic of labour market reforms and popular images of target groups

Christian Albrekt Larsen

Journal of European Social Policy

Open access

Research article

First published 2024-12

Caught in the Crossfire: Anti-corporate activism and non-market strategies of corporate targets in the creation of emissions controls

Ei (Emily) Shu, Arie Y. Lewin

Organization Studies

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Research article

First published 2016-7

Are Stars Worth Following? Measuring the Target Price Predictive Ability of Star Analysts in an Emerging Market

Samie Ahmed Sayed

IIM Kozhikode Society & Management Review

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Research article

First published 2013-2

Which Role for Market-Oriented Instruments for Achieving Energy Efficiency Targets in Germany?

Barbara Schlomann, Clemens Rohde, Wolfgang Eichhammer [...]

Energy & Environment

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Research article

First published 1997-12

Ethical Implications of Target Market Selection

Terri L. Rittenburg, Madhavan Parthasarathy

Journal of Macromarketing

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Research article

First published 2020-12

Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models

Federico (Rico) Bumbaca, Sanjog Misra, Peter E. Rossi

Journal of Marketing Research

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