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Research article

First published 2024-1

Emotional Solidarity and Co-creation of Experience as Determinants of Environmentally Responsible Behavior: A Stimulus-Organism-Response Theory Perspective

Sujie Wang, Adiyukh Berbekova, Muzaffer Uysal [...]

Journal of Travel Research

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Research article

First published 2024

Impact of Branding on Customer Purchase Decision in Apparel Industry: An Application of Stimulus-organism-response Theory

Pradeep Rathore, Esha Saha, Krantiraditya Dhalmahapatra [...]

Vision: The Journal of Business Perspective

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Research article

First published 2026-3

Modeling the predictors of health information avoidance behavior: Implications from the stimulus organism response (S-O-R) theory

Lijuan Wang, Su Zhang, Salman Bin Naeem

Journal of Librarianship and Information Science

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Research article

First published 2024-4

Animal Ethics and Tourism: Deepening a Stimulus–Organism–Response (S-O-R) Framework

Pipatpong Fakfare, Jin-Soo Lee, Jinkyung Jenny Kim [...]

Journal of Travel Research

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Research article

First published 2020-2

Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

Myung Ja Kim, Choong-Ki Lee, Timothy Jung

Journal of Travel Research

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Research article

First published 2026

Is Social Presence in Banking Chatbots Relevant? A Multidimensional Multi-analytic Approach

Ubais Parayil Iqbal, Sobhith Mathew Jose, Sajid Abbas [...]

Global Business Review

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Research article

First published 2025

How Digital Transformation Impacts on the Customer Loyalty in Fitness Services: The Mediating Role of Customer Experience

Bui Thanh Khoa, Ai-Van Huynh

Business Perspectives and Research

Open access

Research article

First published 2024-1

Online Dance Learning Satisfaction After the Pandemic: Lessons From the Crisis

Na Yu, Xiaolei Liu

Sage Open

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Research article

First published 2025-7

How effective are user-generated travel short videos in promoting a destination online?

Wenxi (Bella) Bai, Timothy J. Lee, Fan Wu [...]

Journal of Vacation Marketing

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Research article

First published 2025

What makes impulsive buying in tourism live streaming e-commerce?

Tongxuan Tang, Namho Chung

Journal of Vacation Marketing

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