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Retricted access

Research article

First published 2022-2

Sponsorship Disclosure of Influencers – A Curse or a Blessing?

Andrea Giuffredi-Kähr, Alisa Petrova, Lucia Malär

Journal of Interactive Marketing

Open access

Research article

First published 2023-7

Sponsorship Disclosure in Social Media Influencer Marketing: The Algorithmic and Non-Algorithmic Barriers

Ruvimbo Musiyiwa, Jenna Jacobson

Social Media + Society

Retricted access

Research article

First published 2017-5

“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook

Sophie C. Boerman, Lotte M. Willemsen, Eva P. Van Der Aa

Journal of Interactive Marketing

Retricted access

Research article

First published 2022-2

Examining the consequences of sponsorship disclosures on travel influencer-social media user relationships: A journey of expectancy violation

Anand Jhawar

Journal of Vacation Marketing

Retricted access

Research article

First published 2015-3

Sponsorship,Disclosure,and Donors

Travis N. Ridout, Michael M. Franz, Erika Franklin Fowler

Political Research Quarterly

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Research article

First published 2025

When Consumers Smell a Sell in Personal Stories: How Influencer Narratives Backfire and the Role of Sponsorship Disclosures

Jingren Li, Yanni Ma, Erich J. Sommerfeldt

Journalism & Mass Communication Quarterly

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Research article

First published 2024-4

Reducing Resistance to Sponsorship Disclosure: The Role of Experiential Versus Material Posts

Saleh Shuqair, Giampaolo Viglia, Diego Costa Pinto [...]

Journal of Travel Research

Retricted access

Research article

First published 2010-6

Ambush Marketing Disclosure Impact on Attitudes toward the Ambusher's Brand

Marc Mazodier, Pascale Quester

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2020-2

Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence

Eva A. Van Reijmersdal, Esther Rozendaal, Liselot Hudders [...]

Journal of Interactive Marketing

Search results

Sponsorship Disclosure of Influencers – A Curse or a Blessing?

Sponsorship Disclosure in Social Media Influencer Marketing: The Algorithmic and Non-Algorithmic Barriers

“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook

Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy,and Parental Mediation Backfires

Examining the consequences of sponsorship disclosures on travel influencer-social media user relationships: A journey of expectancy violation

Sponsorship,Disclosure,and Donors

When Consumers Smell a Sell in Personal Stories: How Influencer Narratives Backfire and the Role of Sponsorship Disclosures

Reducing Resistance to Sponsorship Disclosure: The Role of Experiential Versus Material Posts

Ambush Marketing Disclosure Impact on Attitudes toward the Ambusher's Brand

Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence