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Articles (212)

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1-10 of 212 results for Social media advertising effectiveness

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Select article: The Role of User Involvement,User Involvement Types,Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)

Retricted access

Research article

First published 2019-7

The Role of User Involvement,User Involvement Types,Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)

Mohsen Pashna, Mohammad Rahim Esfidani, Seyed Mohammad bagher Jafari

Journal of Creative Communications

Select article: Understanding the Effect of Information Shared by Other Customers on Social Media on the Performance of Merchant Advertising: Why and How to Do

Open access

Research article

First published 2025-7

Understanding the Effect of Information Shared by Other Customers on Social Media on the Performance of Merchant Advertising: Why and How to Do

Lili Su, Dong Hong Zhu

Sage Open

Select article: 1 + 1 < 2! Effects of Social Media Engagement and Advertising on Firm Value of Tourism and Hospitality Companies

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Research article

First published 2021-11

1 + 1 < 2! Effects of Social Media Engagement and Advertising on Firm Value of Tourism and Hospitality Companies

Shuai Yang, Yahui Liu, Xiaojun Wu

Journal of Hospitality & Tourism Research

Select article: Demystifying the Effect of Social Media Advertising on Purchase Intention of Millennials: Role of eWOM and Privacy Concerns

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Research article

First published 2024

Demystifying the Effect of Social Media Advertising on Purchase Intention of Millennials: Role of eWOM and Privacy Concerns

Garima, Karamvir Sheokand

Journal of Creative Communications

Select article: “The Big Women”: A textual analysis of Chinese viewers’ perception toward femvertising vlogs

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Research article

First published 2020-9

“The Big Women”: A textual analysis of Chinese viewers’ perception toward femvertising vlogs

Xu Duan

Global Media and China

Select article: Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

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Research article

First published 2025-5

Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

Seunghun Shin, Taekyung Kim, Sunyoung Hlee [...]

Journal of Hospitality & Tourism Research

Select article: Owned Social Media Advertising: Cannibalization and Competition

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Research article

First published 2022-8

Owned Social Media Advertising: Cannibalization and Competition

Hualu Zheng, Lu Huang

Journal of Interactive Marketing

Select article: Strategic social media marketing: An empirical analysis of sequential advertising

Open access

Research article

First published 2023-12

Strategic social media marketing: An empirical analysis of sequential advertising

Parshuram Hotkar, Rajiv Garg, Kristen Sussman

Production and Operations Management

Select article: Determinants of Consumers’ Attitude towards Social Media Advertising

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Research article

First published 2015-11

Determinants of Consumers’ Attitude towards Social Media Advertising

Henry Boateng, Abednego Feehi Okoe

Journal of Creative Communications

Select article: An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

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Research article

First published 2009-11

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Bobby J. Calder, Edward C. Malthouse, Ute Schaedel

Journal of Interactive Marketing

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