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Open access

Research article

First published 2023-12

Strategic social media marketing: An empirical analysis of sequential advertising

Parshuram Hotkar, Rajiv Garg, Kristen Sussman

Production and Operations Management

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Research article

First published 2022-8

Owned Social Media Advertising: Cannibalization and Competition

Hualu Zheng, Lu Huang

Journal of Interactive Marketing

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Research article

First published 2015-11

Determinants of Consumers’ Attitude towards Social Media Advertising

Henry Boateng, Abednego Feehi Okoe

Journal of Creative Communications

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Research article

First published 2025

Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

Nilesh Arora, Azmawani Abd Rahman, Meghna Rana [...]

FIIB Business Review

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Research article

First published 2022

Decoding the Social Media Advertising Influence on Consumer Attitude and Intention

Meghna Rana, Nilesh Arora

Vision: The Journal of Business Perspective

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Research article

First published 2019-6

Dento-legal Aspects of Advertising and the use of Social Media by Dental Professionals

Helen Kaney

Primary Dental Journal

Open access

Research article

First published 2023-9

Reaching Voters on Social Media: Planning Political Advertising on Snapchat

Arry Tanusondjaja, Aaron Michelon, Nicole Hartnett [...]

International Journal of Market Research

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Research article

First published 2019-7

The Role of User Involvement,User Involvement Types,Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)

Mohsen Pashna, Mohammad Rahim Esfidani, Seyed Mohammad bagher Jafari

Journal of Creative Communications

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Research article

First published 2019-3

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Taanika Arora, Bhawna Agarwal

Vision: The Journal of Business Perspective

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Research article

First published 2018-6

Behavioral Implications of International Social Media Advertising: An Investigation of Intervening and Contingency Factors

Wesley J. Johnston, Shadab Khalil, Angelina Nhat Hanh Le [...]

Journal of International Marketing

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