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Research article

First published 2015-2

Modelling CRM in a Social Media Age

Paul Harrigan, Geoff Soutar, Musfiq Mannan Choudhury [...]

Australasian Marketing Journal

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Research article

First published 2019-2

How to enhance SMEs customer involvement using social media: The role of Social CRM

Colin CJ Cheng, Eric C Shiu

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2023-01-30

Social media analytical CRM: a case study in a bank

Ekrem Duman

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2013-11

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Edward C. Malthouse, Michael Haenlein, Bernd Skiera [...]

Journal of Interactive Marketing

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Research article

First published 2017-8

Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

Zhan Wang, Hyun Gon Kim

Journal of Interactive Marketing

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Research article

First published 2025-10

Cross-Racial Microaffirmations: Concepts and Applications

Y. Joel Wong, Hsiu-Lan Cheng, Andrés E. Pérez-Rojas [...]

The Counseling Psychologist

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Research article

First published 2012-6

Differentiation of Social Marketing and Cause-Related Marketing in US Professional Sport

Jennifer R. Pharr, Nancy L. Lough

Sport Marketing Quarterly

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Research article

First published 2010-02

Cause-Related Marketing in the Retail and Finance Sectors

Catherine Liston-Heyes, Gordon Liu

Nonprofit and Voluntary Sector Quarterly

Open access

Research article

First published 2022-4

An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry

Talent Moyo, Rodney Duffett, Brendon Knott

Sage Open

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Research article

First published 2025-9

The Influence of a Cause-Related Marketing Initiative on Attitudes Toward an Intercollegiate Athletic Department

Erica Thompson, Michael Clemons, Jeffrey Ward [...]

Sport Marketing Quarterly

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