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Articles (40)

Journals (0)

1-10 of 40 results for Service-dominant (S-D) logic

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Select article: Service-dominant logic: reactions,reflections and refinements

Retricted access

Research article

First published 2006-09

Service-dominant logic: reactions,reflections and refinements

Robert F. Lusch, Stephen L. Vargo

Marketing Theory

Select article: Opportunism in Co-Production: Implications for Value Co-Creation

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Research article

First published 2010-11

Opportunism in Co-Production: Implications for Value Co-Creation

Burçak Ertimur, Alladi Venkatesh

Australasian Marketing Journal

Select article: Customer Value Co-Creation within Partnership Models of Health Care: An Examination of the New Zealand Midwifery Partnership Model

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Research article

First published 2014-8

Customer Value Co-Creation within Partnership Models of Health Care: An Examination of the New Zealand Midwifery Partnership Model

Jayne Krisjanous, Robyn Maude

Australasian Marketing Journal

Select article: Paradigms,Pluralisms,and Peripheries: On the Assessment of the S-D Logic

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Research article

First published 2007-6

Paradigms,Pluralisms,and Peripheries: On the Assessment of the S-D Logic

Stephen L. Vargo

Australasian Marketing Journal

Select article: The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

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Research article

First published 2006-09

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Roderick J. Brodie, Mark S. Glynn, Victoria Little

Marketing Theory

Select article: Managing Innovation From an S-D Logic Perspective

Open access

Research article

First published 2025-5

Managing Innovation From an S-D Logic Perspective

Lu Lu, Le Nguyen Hau, Liem Viet Ngo [...]

Australasian Marketing Journal

Select article: Customer Integration and Value Creation

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Research article

First published 2008-11

Customer Integration and Value Creation

Stephen L. Vargo

Journal of Service Research

Select article: The forum on markets and marketing (FMM)

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Research article

First published 2012-6

The forum on markets and marketing (FMM)

Robert Frank Lusch, Stephen Louis Vargo

Marketing Theory

Select article: Resource entanglement and indeterminacy: Advancing the service-dominant logic through the philosophy of Karen Barad

Open access

Research article

First published 2024-12

Resource entanglement and indeterminacy: Advancing the service-dominant logic through the philosophy of Karen Barad

Michael Kleinaltenkamp, Moritz J Kleinaltenkamp, Ingo O Karpen

Marketing Theory

Select article: Transforming from the goods to the service-dominant logic

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Research article

First published 2016-3

Transforming from the goods to the service-dominant logic

Per Skålén, Bo Edvardsson

Marketing Theory

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