You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (22)

Journals (0)

1-10 of 22 results for Sequential advertising

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Strategic social media marketing: An empirical analysis of sequential advertising

Open access

Research article

First published 2023-12

Strategic social media marketing: An empirical analysis of sequential advertising

Parshuram Hotkar, Rajiv Garg, Kristen Sussman

Production and Operations Management

Select article: Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products

Retricted access

Research article

First published 2012-8

Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products

Norris I. Bruce, Natasha Zhang Foutz, Ceren Kolsarici

Journal of Marketing Research

Select article: Sequential Sponsored-Products and Off-Amazon Advertising Optimization for Etailers

Retricted access

Research article

First published 2026

Sequential Sponsored-Products and Off-Amazon Advertising Optimization for Etailers

Yina Ning, Yangyang Xie, Houmin Yan

Production and Operations Management

Select article: Variety Effects in Mobile Advertising

Retricted access

Research article

First published 2022-8

Variety Effects in Mobile Advertising

Omid Rafieian, Hema Yoganarasimhan

Journal of Marketing Research

Select article: Confidence Interval for the Total Advertising Impact and Its Mean Duration under Koyck Models

Retricted access

Research article

First published 1991-09

Confidence Interval for the Total Advertising Impact and Its Mean Duration under Koyck Models

John M. McCann, Richard C. Morey, Amitabh S. Raturi

Journal of the Academy of Marketing Science

Select article: Does It Really Matter That People Zip through Ads? Testing the Effectiveness of Simultaneous Presentation Advertising in an IDTV Environment

Retricted access

Announcement

First published 2010-04

Does It Really Matter That People Zip through Ads? Testing the Effectiveness of Simultaneous Presentation Advertising in an IDTV Environment

Yoonjae Nam, Kyonghee H. Kwon, Sungjoon Lee

Cyberpsychology,Behavior,and Social Networking

Select article: Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising

Retricted access

Research article

First published 2019-3

Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising

Hongjuan Song, Yushi Jiang

Tourism Economics

Select article: Between Two Brands: A Goal Fluency Account of Brand Evaluation

Retricted access

Research article

First published 2006-8

Between Two Brands: A Goal Fluency Account of Brand Evaluation

Aparna A. Labroo, Angela Y. Lee

Journal of Marketing Research

Select article: "What About People Our Age?" Applying Qualitative and Quantitative Methods to Uncover How Political Ads Alienate College Students

Retricted access

Other

First published 2007-04

"What About People Our Age?" Applying Qualitative and Quantitative Methods to Uncover How Political Ads Alienate College Students

John H. Parmelee, Stephynie C. Perkins, Judith J. Sayre

Journal of Mixed Methods Research

Select article: The Privatisation of Consumption: Marketing Media through Sensory Modalities

Retricted access

Research article

First published 2006-5

The Privatisation of Consumption: Marketing Media through Sensory Modalities

Timothy deWaal Malefyt

Media International Australia

1
2
3
10 / page

Article type

Publication date

Subjects

Access