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Articles (235)

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1-10 of 235 results for Selling theory

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Select article: Emerging Theory in Team Sport Sales: Selling Tickets in a More Competitive Arena

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Research article

First published 1998-3

Emerging Theory in Team Sport Sales: Selling Tickets in a More Competitive Arena

Rick Burton, Robert Y. Comities

Sport Marketing Quarterly

Select article: Can information campaigns impact preferences toward vote selling? Theory and evidence from Kenya

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Research article

First published 2020-6

Can information campaigns impact preferences toward vote selling? Theory and evidence from Kenya

Aaron Erlich

International Political Science Review

Select article: Hard Sell for "ACT Theory"

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Other

First published 1986-07

Hard Sell for "ACT Theory"

Arnold A. Lazarus

The Counseling Psychologist

Select article: Converging on a New Theoretical Foundation for Selling

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Research article

First published 2018-3

Converging on a New Theoretical Foundation for Selling

Nathaniel N. Hartmann, Heiko Wieland, Stephen L. Vargo

Journal of Marketing

Select article: Holistic Selling: An Emerging Paradigm in B2B Markets

Open access

Research article

First published 2025-11

Holistic Selling: An Emerging Paradigm in B2B Markets

Tim Kalwey, Manfred Krafft, Yeji Lim [...]

Journal of Marketing

Select article: Book Review: Selling Theories and Science …

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Book review

First published 1967-7

Book Review: Selling Theories and Science …

W. Bruce Weale

Journal of Marketing

Select article: Advertising-Selling Interactions: An Attribution Theory Experiment

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Research article

First published 1977-11

Advertising-Selling Interactions: An Attribution Theory Experiment

William R. Swinyard, Michael L. Ray

Journal of Marketing Research

Select article: The transformation of selling for value co-creation: Antecedents and boundary conditions

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Research article

First published 2022-12

The transformation of selling for value co-creation: Antecedents and boundary conditions

Daniela Corsaro, Isabella Maggioni

Marketing Theory

Select article: The Ambidextrous Sales Force: Aligning Salesperson Polychronicity and Selling Contexts for Sales-Service Behaviors and Customer Value

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Research article

First published 2020-2

The Ambidextrous Sales Force: Aligning Salesperson Polychronicity and Selling Contexts for Sales-Service Behaviors and Customer Value

Ryan Mullins, Raj Agnihotri, Zachary Hall

Journal of Service Research

Select article: Why Salespeople Avoid Big-Whale Sales Opportunities

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Research article

First published 2022-9

Why Salespeople Avoid Big-Whale Sales Opportunities

Juan Xu, Michel van der Borgh, Edwin J. Nijssen [...]

Journal of Marketing

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