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1-10 of 4442 results for Selling

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Select article: Assessing the Customer-Based Impact of Up-Selling Versus Down-Selling

Retricted access

Research article

First published 2018-8

Assessing the Customer-Based Impact of Up-Selling Versus Down-Selling

Tim Norvell, Piyush Kumar, Sunil Contractor

Cornell Hospitality Quarterly

Select article: Selling-to-Teach: A Didactical Look at the Natural Integration Between Teaching and Selling

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Research article

First published 2020-12

Selling-to-Teach: A Didactical Look at the Natural Integration Between Teaching and Selling

Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova

Journal of Marketing Education

Select article: Secondary Selling: Beyond the Salesperson–Customer Dyad

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Research article

First published 2023-7

Secondary Selling: Beyond the Salesperson–Customer Dyad

Molly R. Burchett, Brian Murtha, Ajay K. Kohli

Journal of Marketing

Select article: Advance Selling by a Newsvendor Retailer

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Research article

First published 2011-01

Advance Selling by a Newsvendor Retailer

Ashutosh Prasad, Kathryn E. Stecke, Xuying Zhao

Production and Operations Management

Select article: Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals between U.S. and Japanese Consumers

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Research article

First published 2010-6

Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals between U.S. and Japanese Consumers

Shintaro Okazaki, Barbara Mueller, Charles R. Taylor

Journal of International Marketing

Select article: Holistic Selling: An Emerging Paradigm in B2B Markets

Open access

Research article

First published 2025-11

Holistic Selling: An Emerging Paradigm in B2B Markets

Tim Kalwey, Manfred Krafft, Yeji Lim [...]

Journal of Marketing

Select article: Probabilistic selling in vertically differentiated markets: The role of substitution

Open access

Research article

First published 2022-11

Probabilistic selling in vertically differentiated markets: The role of substitution

Ying He, Huaxia Rui

Production and Operations Management

Select article: Advance Selling in Marketing Channels

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Research article

First published 2023-4

Advance Selling in Marketing Channels

Krista J. Li, Xi Li

Journal of Marketing Research

Select article: Observed Issue Selling: The Effects of Role Models,Willingness to Issue Sell,and Inclusion in Decision Making

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Research article

First published 2019-9

Observed Issue Selling: The Effects of Role Models,Willingness to Issue Sell,and Inclusion in Decision Making

Amy E. Randel, Kimberly S. Jaussi, Anne Wu

The Journal of Applied Behavioral Science

Select article: Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls

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Research article

First published 2014-5

Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls

Christian Schmitz, You-Cheong Lee, Gary L. Lilien

Journal of Marketing

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