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Open access

Research article

First published 2021-4

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

Ivan A. Guitart, Stefan Stremersch

Journal of Marketing Research

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Other

First published 2004-1

Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products

George R. Franke, Bruce A. Huhmann, David L. Mothersbaugh

Journal of the Academy of Marketing Science

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Research article

First published 2015-5

The Impact of Market Competition on Search Advertising

Yupin Yang, Qiang (Steven) Lu, Guanting Tang [...]

Journal of Interactive Marketing

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Research article

First published 2015-5

Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response 1

Khim-Yong Goh, Junhong Chu, Jing Wu

Journal of Interactive Marketing

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Research article

First published 2025-1

Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On

Sarah C. Whitley, Anindita Chakravarty, Pengyuan Wang

Journal of Marketing

Open access

Research article

First published 2024

Digital health literacy and its determinants among community dwelling elderly people in Taiwan

Tu T. Tran, Peter WS Chang, Jenn-Ming Yang [...]

DIGITAL HEALTH

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Research article

First published 2025-2

Consumer Click Responses to Paid Ad Set Strategies of Search Platforms

Ming Cheng, Zhen Zhu

Cornell Hospitality Quarterly

Free access

Research article

First published 2002-11

intelligentCAPTURE 1.0 adds tables of content to library catalogues and improves retrieval

Manfred Hauer, Walton Simedy

Information Services and Use

Retricted access

Research article

First published 2009-10

The Effect of Location and Congruency of Text Ads on Information Search

Sav Shrestha, Justin Owens, Barbara Chaparro

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2023-3

The Effect of Content on Zapping in TV Advertising

Maren Becker, Thomas P. Scholdra, Manuel Berkmann [...]

Journal of Marketing

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