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Articles (666)

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1-10 of 666 results for Sales Promotions

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Select article: Effect of Encumbrances on Response to Sales Promotions

Retricted access

Research article

First published 2018-6

Effect of Encumbrances on Response to Sales Promotions

Surajit Ghosh Dastidar, Prasenjit Chakravarty

FIIB Business Review

Select article: Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

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Research article

First published 2018-12

Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

Somesh Kumar Sinha, Priyanka Verma

Global Business Review

Select article: The Influence of Culture on Retail Sales Promotion Use in Chinese Supermarkets

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Research article

First published 2006-12

The Influence of Culture on Retail Sales Promotion Use in Chinese Supermarkets

Lisa S. McNeill

Australasian Marketing Journal

Select article: Cause-Related Marketing as Sales Promotion

Open access

Research article

First published 2024-10

Cause-Related Marketing as Sales Promotion

Christina Schamp, Mark Heitmann, Yuri Peers [...]

Journal of Marketing Research

Select article: Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

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Research article

First published 2009-10

Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Komal Nagar

Vision: The Journal of Business Perspective

Select article: Consumers' Responses to Sales Promotions of Fast Moving Consumer Goods in Nepal

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Research article

First published 2012-7

Consumers' Responses to Sales Promotions of Fast Moving Consumer Goods in Nepal

Binod Shrestha

Business Perspectives and Research

Select article: The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions

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Research article

First published 2010-6

The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions

Suresh Ramanathan, Sanjay K. Dhar

Journal of Marketing Research

Select article: Understanding Sales Volume Antecedents: Measuring the Role of Consumer-oriented Selling and Sales Promotion in Iran FMCG Industry

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Research article

First published 2016-11

Understanding Sales Volume Antecedents: Measuring the Role of Consumer-oriented Selling and Sales Promotion in Iran FMCG Industry

Saeed Soltani, Khashayar Ghajar Davanloo

Journal of Creating Value

Select article: The Link Between Sales Promotion’s Benefits and Consumers Perception: A Comparative Study Between Rural and Urban Consumers

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Research article

First published 2019-4

The Link Between Sales Promotion’s Benefits and Consumers Perception: A Comparative Study Between Rural and Urban Consumers

Somesh Kumar Sinha, Priyanka Verma

Global Business Review

Select article: Hallux valgus among sales promotion women wearing high heels in a department store

Open access

Research article

First published 2019-1

Hallux valgus among sales promotion women wearing high heels in a department store

Dewi S Soemarko, Fita Rahmasari, Achmad Fauzi Kamal [...]

Journal of Orthopaedic Surgery

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