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Articles (376)

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1-10 of 376 results for SME marketing

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Select article: Achieving Superior SME Performance: Overarching Role of Marketing,Innovation,and Learning Capabilities

Retricted access

Research article

First published 2013-8

Achieving Superior SME Performance: Overarching Role of Marketing,Innovation,and Learning Capabilities

Phyra Sok, Aron O'Cass, Keo Mony Sok

Australasian Marketing Journal

Select article: Use of ICT as a Critical Marketing Success Factor in Turkish Agri-Food SMEs

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Research article

First published 2004-9

Use of ICT as a Critical Marketing Success Factor in Turkish Agri-Food SMEs

Bahattin Çetin, Arzu Akpinar, Damla Özsayin

Outlook on Agriculture

Select article: Digital Marketing Outsourcing Relationships Between SMEs and Service Providers: An Agency Theory Perspective

Open access

Research article

First published 2025-8

Digital Marketing Outsourcing Relationships Between SMEs and Service Providers: An Agency Theory Perspective

Karen Sutherland, Rory Mulcahy, Jacqueline Burgess [...]

Australasian Marketing Journal

Select article: The Need to Deliver Higher-Order Skills in the Context of Marketing in SMEs

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Research article

First published 2013-12

The Need to Deliver Higher-Order Skills in the Context of Marketing in SMEs

Paul Copley

Industry and Higher Education

Select article: Exploring the Enablers of Organizational and Marketing Innovations in SMEs

Open access

Research article

First published 2015-2

Exploring the Enablers of Organizational and Marketing Innovations in SMEs

Oluseyi Moses Ajayi, Susan C. Morton

Sage Open

Select article: Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

Open access

Research article

First published 2022-1

Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

Ghazanfar Ali Abbasi, Noor Fareen Abdul Rahim, Hongyan Wu [...]

Sage Open

Select article: Exploring the Relationship between Entrepreneurial Marketing Dimensions,Brand Equity and SME Growth

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Research article

First published 2023-1

Exploring the Relationship between Entrepreneurial Marketing Dimensions,Brand Equity and SME Growth

Jalal Rajeh Hanaysha

IIM Kozhikode Society & Management Review

Select article: The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman

Open access

Research article

First published 2018-7

The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman

Khalid Suidan Al Badi

Sage Open

Select article: Effect of Technology and Market Dynamism on the Business Performances of SMEs by Supporting Services

Retricted access

Research article

First published 2019-3

Effect of Technology and Market Dynamism on the Business Performances of SMEs by Supporting Services

Hun Park, Jae-Young Yoo, Seong-Hee Moon [...]

Science,Technology and Society

Select article: Marketing activities management in SMEs: An exploratory study

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Research article

First published 2011-3-30

Marketing activities management in SMEs: An exploratory study

Yan-Kai Fu

Human Systems Management

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