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Open access

Research article

First published 2022-4

A Real-Time Bidding Gamification Service of Retailer Digital Transformation

Chang-Yi Kao, Hao-En Chueh

Sage Open

Retricted access

Research article

First published 2021-12-16

Multi-armed bandits for bid shading in first-price real-time bidding auctions

Tuomo Tilli, Leonardo Espinosa-Leal

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 2020-1

A new optimization layer for real-time bidding advertising campaigns

Gianluca Micchi, Saeid Soheily Khah, Jacob Turner

Intelligent Data Analysis: An International Journal

Retricted access

Research article

First published 2021-2

A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

Srinivas Tunuguntla, Paul R. Hoban

Journal of Marketing Research

Open access

Research article

First published 2023-02

Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers

Abhijeet Ghoshal, Radha Mookerjee, Zhen Sun

Production and Operations Management

Open access

Research article

First published 2025

Optimal Bidding,Allocation,and Budget Spending for a Demand-Side Platform With Generic Auctions

Paul Grigas, Alfonso Lobos, Zheng Wen [...]

Production and Operations Management

Open access

Research article

First published 2022-10

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Sıla Ada, Nadia Abou Nabout, Elea McDonnell Feit

Journal of Marketing Research

Retricted access

Research article

First published 2019-11

My Experience in Teaching Programmatic Advertising

Hairong Li

Journal of Advertising Education

Retricted access

Research article

First published 2018-8

Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising

Courtney Paulson, Lan Luo, Gareth M. James

Journal of Marketing Research

Retricted access

Research article

First published 2018-2

Perceptive bidding strategy for Amazon EC2 spot instance market

Veena Khandelwal, Chandra Prakash Gupta, Anand Kishore Chaturvedi

Multiagent and Grid Systems

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