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Research article

First published 2019-11

Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game

Dianwen Wang, Zhilin Yang, Zhihua Ding

Journal of Interactive Marketing

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Research article

First published 2024-6

Implications of Blockchain-Powered Marketplace of Preowned Virtual Goods

Yinliang (Ricky) Tan

Production and Operations Management

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Research article

First published 2022-09

An empirical study of play duration and in‐app purchase behavior in mobile games

Yifan Jiao, Christopher S. Tang, Jingqi Wang

Production and Operations Management

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Research article

First published 2026-1

Avatars as Coping Mechanisms for Body Image Inadequacy: A Snapshot of Generation Z Consumers in the Metaverse

Jinsu Park, Hye-Young Kim

Clothing and Textiles Research Journal

Open access

Research article

First published 2024-7

A Study on the Impact of Personality Traits on Behavior of Game Players Toward Spending on In-game Microtransactions

Qi Dai, Linzhang Huang, Hana Nagasawa [...]

Sage Open

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Research article

First published 2025-5

Why people purchase NFT digital collectible: An integrated model

Jing Li, Jinbo Zhang, Ruiqi Yue [...]

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2008-2

People are experience goods: Improving online dating with virtual dates

Jeana H. Frost, Zoë Chance, Michael I. Norton [...]

Journal of Interactive Marketing

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Research article

First published 1993-7

Alternatives,Frames,and Relative Prices: A Broader View of Rational Choice Theory

Siegwart Lindenberg, Bruno S. Frey

Acta Sociologica

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Research article

First published 2017-11

Monster High as a Virtual Dollhouse: Tracking Play Practices across Converging Transmedia and Social Media

Karen E. Wohlwend

Teachers College Record: The Voice of Scholarship in Education

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Research article

First published 2024-11-15

Analysis of the effectiveness of the augmented reality technique as an influence on the digital marketing

G. Gokulkumari, Ibrahim Alhassan, Sulafah M. Basahel

Web Intelligence

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