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1-10 of 479 results for Purchase engagement

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Select article: Examining social media engagement and its influence on consumer purchase intentions in China: Insights from Zhangzhou's digital ecosystem

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Research article

First published 2025

Examining social media engagement and its influence on consumer purchase intentions in China: Insights from Zhangzhou's digital ecosystem

Racidon P. Bernarte, Xie Xin, Gary Antonio C. Lirio [...]

E-Learning and Digital Media

Select article: Understanding the Relationship Between Customer Satisfaction,Customer Engagement and Repeat Purchase Behaviour

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Research article

First published 2023-8

Understanding the Relationship Between Customer Satisfaction,Customer Engagement and Repeat Purchase Behaviour

Devika Rani Sharma, Balgopal Singh

Vision: The Journal of Business Perspective

Select article: Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?

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Research article

First published 2021-11

Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?

Timothy J. Halloran, Richard J. Lutz

Journal of Interactive Marketing

Select article: Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Open access

Research article

First published 2025-2

Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Ashish Kumar, Daniel Rayne, Jari Salo [...]

Australasian Marketing Journal

Select article: Effects of employee engagement on customer responses: Examining the mediating role of customer engagement

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Research article

First published 2022-8

Effects of employee engagement on customer responses: Examining the mediating role of customer engagement

Fazlul K Rabbanee, B Ramaseshan, Revadee Vyravene

Australian Journal of Management

Select article: The Influence of Non-Transactional Fan Engagement on Merchandise Consumption

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Research article

First published 2022-3

The Influence of Non-Transactional Fan Engagement on Merchandise Consumption

Marcel Huettermann, Thilo Kunkel

Sport Marketing Quarterly

Select article: Customer participation in firm-initiated activities via social media: Understanding the role of experiential value

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Research article

First published 2021-5

Customer participation in firm-initiated activities via social media: Understanding the role of experiential value

Sara Quach, Wei Shao, Mitchell Ross [...]

Australasian Marketing Journal

Select article: Factors Motivating Consumers to Engage in Direct Purchasing

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Research article

First published 2005-6

Factors Motivating Consumers to Engage in Direct Purchasing

Yolanda Jordaan

South African Journal of Psychology

Select article: Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Open access

Research article

First published 2025-7

Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Dao Cam Thuy, Nguyen Ngoc Quang

Sage Open

Select article: Invitae Strengthens Patient Engagement Efforts with AltaVoice Purchase

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Research article

First published 2017-1

Invitae Strengthens Patient Engagement Efforts with AltaVoice Purchase

Meghaan Ferreira

Inside Precision Medicine

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