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Articles (83)

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1-10 of 83 results for Puffery

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Select article: Puffery and Magazine AD Readership

Retricted access

Research article

First published 1980-3

Puffery and Magazine AD Readership

Bruce G. Vanden Bergh, Leonard N. Reid

Journal of Marketing

Select article: A “New and Improved” View of Puffery

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Research article

First published 1990-1

A “New and Improved” View of Puffery

Jef I. Richards

Journal of Public Policy & Marketing

Select article: Viewpoint - Visual Puffery in Advertising

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Research article

First published 2009

Viewpoint - Visual Puffery in Advertising

Marc Fetscherin, Mark Toncar

International Journal of Market Research

Select article: Permissible Puffery versus Actionable Warranty in Advertising and Salestalk: An Empirical Investigation

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Research article

First published 1993-9

Permissible Puffery versus Actionable Warranty in Advertising and Salestalk: An Empirical Investigation

Alexander Simonson, Morris B. Holbrook

Journal of Public Policy & Marketing

Select article: Puffery–A Problem the FTC Didn't Want (and May Try to Eliminate)

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Review article

First published 1972-9

Puffery–A Problem the FTC Didn't Want (and May Try to Eliminate)

Ivan L. Preston, Ralph H. Johnson

Journalism & Mass Communication Quarterly

Select article: Regulatory Positions toward Advertising Puffery of the Uniform Commercial Code and the Federal Trade Commission

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Research article

First published 1997-7

Regulatory Positions toward Advertising Puffery of the Uniform Commercial Code and the Federal Trade Commission

Ivan L. Preston

Journal of Public Policy & Marketing

Select article: Puffer Fish Poisoning

Free access

Research article

First published 1994-6

Puffer Fish Poisoning

K. Sun, J. Wat, P. So

Anaesthesia and Intensive Care

Select article: Patterns of puffery

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Research article

First published 2005-03

Patterns of puffery

Blaise Cronin, Kathryn La Barre

Journal of Librarianship and Information Science

Select article: Puffery and Readership of Magazine Ads

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In brief

First published 1982-12

Puffery and Readership of Magazine Ads

Bruce G. VandenBergh, Nan Bartlett

Journalism & Mass Communication Quarterly

Select article: Viewpoint - Visual Puffery in Advertising

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Research article

First published 2009

Viewpoint - Visual Puffery in Advertising

Marc Fetscherin, Mark Toncar

International Journal of Market Research

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