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Research article

First published 2025

Application of big data and artificial intelligence in the promotion of aesthetic education in aviation programs

Jiale Wang, Jiakang Wang

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2021-07

Is Investment in Data Analytics Always Profitable? The Case of Third‐Party‐Online‐Promotion Marketplace

Zhe (James) Zhang, Shivendu Shivendu, Peng Wang

Production and Operations Management

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Research article

First published 1987-2

Retention/Promotion Decisions: Selective Use of Data?

W. Grant Willis

Perceptual and Motor Skills

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Research article

First published 2012-3

Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions

Melanie Felgate, Andrew Fearne, Salvatore DiFalco [...]

International Journal of Market Research

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Research article

First published 1969-4

Utilizing Consumer Expectational Data to Allocate Promotional Efforts

J. Alex Murray

Journal of Marketing

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Research article

First published 2022-5

Statistical awareness promoting a data culture

Walter J. Radermacher

Statistical Journal of the IAOS

Free access

Research article

First published 2018-6

Healthy and wellbeing activities’ promotion using a Big Data approach

Diego Gachet Páez, Manuel de Buenaga Rodríguez, Enrique Puertas Sánz [...]

Health Informatics Journal

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Research article

First published 2021-03

Data‐Driven Approaches to Targeting Promotion E‐mails: The Case of Delayed Incentives

Bharadwaj Kadiyala, Özalp Özer, A. Serdar Şimşek

Production and Operations Management

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Research article

First published 2017-6

Identifying and prioritizing critical factors for promoting the implementation and usage of big data in healthcare

Moon-Koo Kim, Jong-Hyun Park

Information Development

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Research article

First published 1997-8

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

Markus Christen, Sachin Gupta, John C. Porter [...]

Journal of Marketing Research

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