Sage Journals: Discover world-class research

Retricted access

Other

First published 2004-1

Use of Personal Digital Assistants in Pharmaceutical Detailing: Perceptions of Sales Representatives

Sung J. Shim

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 1989-10

Doctors and Detailers: Therapeutic Education or Pharmaceutical Promotion?

Joel Lexchin

International Journal of Social Determinants of Health and Health Services

Retricted access

Research article

First published 2011-7

Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies: Views of health care professionals of India

Saikat Banerjee, Sampada Kumar Dash

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2002-5

Navigating the e-Detailing Maze

Andree Bates, Edwin Bailey, Indira Rajyaguru

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 1993-1

Training and Monitoring the Pharmaceutical Sales Force

Henry B. Alsobrook

Therapeutic Innovation & Regulatory Science

Retricted access

Research article

First published 2002-9

Why Pharmaceutical Marketers Must Measure Return on Investment to Ensure Profitable eDetailing Campaigns

Andrée Bates, Edwin Bailey, Indira Rajyaguru

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2014-2

Factors which influence recall of promotional visits and key messages in Romania: Proposed benchmarking practices

Alina Barbu

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2005-4

Digital Marketing Redux: Pharmaceuticals Take a Second Look at E-Detailing

Kim Ramko, Michael Jarosch

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Other

First published 2004-1

Innovation in Pharmaceutical Marketing Strategy: How to Overcome the 30-Second Detailing Dilemma

Alasdair Mackintosh

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2014-11

Determinants of pharmaceutical sales representative access limits to physicians

George A Chressanthis, Andrew Sfekas, Pratap Khedkar [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Search results