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Innovation in Pharmaceutical Marketing Strategy: How to Overcome the 30-Second Detailing Dilemma

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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First published online January, 2004

Innovation in Pharmaceutical Marketing Strategy: How to Overcome the 30-Second Detailing Dilemma

Volume 4, Issue 1

https://doi.org/10.1057/palgrave.jmm.5040138

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