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Digital Marketing Redux: Pharmaceuticals Take a Second Look at E-Detailing

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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First published online April, 2005

Digital Marketing Redux: Pharmaceuticals Take a Second Look at E-Detailing

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Volume 5, Issue 2

https://doi.org/10.1057/palgrave.jmm.5040218

Abstract

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References

Boston Consulting Group (2003) Vital Signs: E-Health in the United States, January.

Boston Consulting Group (2003) European Physicians and the Internet, March.

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