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Articles (238)

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1-10 of 238 results for Persuasive appeals

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Select article: Striking an Emotional Chord: Effects of Emotional Appeals and Chatbot Anthropomorphism on Persuasive Science Communication

Retricted access

Research article

First published 2023-8

Striking an Emotional Chord: Effects of Emotional Appeals and Chatbot Anthropomorphism on Persuasive Science Communication

Jinping Wang, Lulu Peng

Science Communication

Select article: Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals

Retricted access

Research article

First published 2010-4

Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals

Robyn A. LeBoeuf, Joseph P. Simmons

Journal of Marketing Research

Select article: Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals

Retricted access

Research article

First published 2014-3

Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals

Iris W. Hung, Robert S. Wyer

Personality and Social Psychology Bulletin

Select article: YouTube-ification of Political Talk: An Examination of Persuasion Appeals in Viral Video

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Other

First published 2011-6

YouTube-ification of Political Talk: An Examination of Persuasion Appeals in Viral Video

Kristin English, Kaye D. Sweetser, Monica Ancu

American Behavioral Scientist

Select article: Pronouns,Positioning,and Persuasion in Top Nonprofits’ Donor Appeals

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Research article

First published 2024-7

Pronouns,Positioning,and Persuasion in Top Nonprofits’ Donor Appeals

Paula Lentz, Kristen Getchell, James Dubinsky [...]

International Journal of Business Communication

Select article: The Persuasiveness of a Humorous Environmental Narrative Combined With an Explicit Persuasive Appeal

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Research article

First published 2019-8

The Persuasiveness of a Humorous Environmental Narrative Combined With an Explicit Persuasive Appeal

Emily Moyer-Gusé, John M. Tchernev, Whitney Walther-Martin

Science Communication

Select article: The Influence of Verbal and Visual Formality Cues on the Persuasiveness of Charitable Appeals

Open access

Research article

First published 2025

The Influence of Verbal and Visual Formality Cues on the Persuasiveness of Charitable Appeals

Fabienne Bünzli

Nonprofit and Voluntary Sector Quarterly

Select article: Persuasive Appeals Predict Credibility Judgments of Phishing Messages

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Research article

First published 2020-05

Persuasive Appeals Predict Credibility Judgments of Phishing Messages

Maxim Baryshevtsev, Joseph McGlynn

Cyberpsychology,Behavior,and Social Networking

Select article: Promoting Volunteerism: An Empirical Examination of the Appeal of Persuasive Messages

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Research article

First published 1994-9

Promoting Volunteerism: An Empirical Examination of the Appeal of Persuasive Messages

E. Gil Claiy, Mark Snyder, John T. Copeland [...]

Nonprofit and Voluntary Sector Quarterly

Select article: Humor or Fear: Which Tourism Warning Message Appeals are More Persuasive

Retricted access

Research article

First published 2025

Humor or Fear: Which Tourism Warning Message Appeals are More Persuasive

Feifei Lai, Chaowu Xie, Yanying Chen [...]

Journal of Travel Research

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