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Retricted access

Research article

First published 2002-11

Getting permission: Exploring factors affecting permission marketing

Tito Tezinde, Brett Smith, Jamie Murphy

Journal of Interactive Marketing

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Research article

First published 2007-9

Permission Marketing and Commitment: Proposal for a Theoretical Framework Applied to E-Mail Opt-In

Hélène Yildiz

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2017-8

Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?

Manfred Krafft, Christine M. Arden, Peter C. Verhoef

Journal of Interactive Marketing

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Research article

First published 2003-7

Improving Email Response in a Permission Marketing Context

Ray Kent, Hege Brandal

International Journal of Market Research

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Research article

First published 2017

Perception toward Permission- based E-mails in Banks

Nimit Gupta, Sudhir Rana

Jindal Management Journal

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Research article

First published 2024-6

Anticorruption Markets : Law,Public Procurement,and the Colonial Regime of Permission in Puerto Rico

Jose Atiles

Journal of White Collar and Corporate Crime

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Other

First published 2002-02

Permission E-mail Marketing as a Means of Targeted Promotion

Ana Marinova, Jamie Murphy, Brian L. Massey

Cornell Hospitality Quarterly

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Research article

First published 2017-5

Mobile Users' Acceptance of SMS Advertising: A Permission Marketing Approach

Suresh Kumar G

Media Watch

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Research article

First published 2013-6

Evaluating the Effectiveness of “Internet Marketing” Techniques with Special Reference to Viral and Permissible Marketing of MSMEs

Prashanta Kumar Dash, Silla Rajugopal, Soumendra Kumar Patra

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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Book review

First published 2000-11

Book Review: Permission Marketing: Turning Strangers into Friends,and Friends into Customers

Sandeep Krishnamurthy

Journal of Marketing Research

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