Book Review: Permission Marketing: Turning Strangers into Friends,and Friends into Customers

Barack Lauren (2000), “Permission Marketing Was Once a Niche Business—Now Everybody is Doing It,” Business 2.0, (April 1), (accessed August 24), [available at http://www.business2.com/content/magazine/marketing/2000/04/01/11026].

Cranor Lorrie F. and LaMacchia Brian A. (1998), “Spam!” [available at http://www.research.att.com/∼lorrie/pubs/spam/spam.html].

Fournier Susan , Dobscha Susan , and Mick David Glen (1998), “Preventing the Premature Death of Relationship Marketing,” Harvard Business Review, 76 (1), 42–51.

Kotler Philip (1999), Marketing Management, Millennium Edition. Upper Saddle River, NJ: Prentice Hall.

Milne George R and Ellen Gordon Mary (1993), “Direct Mail Privacy–Efficiency Trade-Offs Within an Implied Social Contract Framework,” Journal of Public Policy & Marketing, 12 (2), 206–15.

Peppers Don and Rogers Martha (1993), The One to One Future: Building Relationships One Customer at a Time. New York: Doubleday.

Sheth Jagdish N. and Parvatiyar Atul (1995), “Relationship Marketing in Consumer Markets: Antecedents and Consequences,” Journal of the Academy of Marketing Science, 23 (1), 255–71.

Sheth Jagdish N. , Sisodia Rajendra S , and Sharma Arun (2000), “The Antecedents and Consequences of Customer-Centric Marketing,” Journal of the Academy of Marketing Science, 28 (1), 55–66.

Shiman Daniel R. (1996), “When E-Mail Becomes Junk Mail: The Welfare Implications of the Advancement of Communications Technology,” Review of Industrial Organization, 11 (1), 35–48.