You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (14)

Journals (0)

1-10 of 14 results for PWOM

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: A Cognitive Appraisal Process of Customer Delight: The Moderating Effect of Place Identity

Retricted access

Research article

First published 2020-7

A Cognitive Appraisal Process of Customer Delight: The Moderating Effect of Place Identity

Yangyang Jiang

Journal of Travel Research

Select article: The Decay of Positive and Negative Word of Mouth after Product Experience

Retricted access

Research article

First published 2014-11

The Decay of Positive and Negative Word of Mouth after Product Experience

Robert East, Mark D. Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

Select article: Market Share is Correlated with Word-of-Mouth Volume

Retricted access

Research article

First published 2010-8

Market Share is Correlated with Word-of-Mouth Volume

Mark D. Uncles, Robert East, Wendy Lomax

Australasian Marketing Journal

Select article: How Brand Innovativeness Generates Positive Word of Mouth

Free access

Research article

First published 2024-2

How Brand Innovativeness Generates Positive Word of Mouth

Pham Hung Cuong, Xuan-Doanh Nguyen-Le, Liem Viet Ngo [...]

Australasian Marketing Journal

Select article: Talking about Durables

Retricted access

Research article

First published 2016-11

Talking about Durables

Wendy Lomax, Robert East

Australasian Marketing Journal

Select article: The Impact of Word of Mouth on Intention to Purchase Currently Used and other Brands

Retricted access

Other

First published 2017

The Impact of Word of Mouth on Intention to Purchase Currently Used and other Brands

Robert East, Jenni Romaniuk, Rahul Chawdhary [...]

International Journal of Market Research

Select article: Social Amplification: A Mechanism in the Spread of Brand Usage

Retricted access

Research article

First published 2017-2

Social Amplification: A Mechanism in the Spread of Brand Usage

Robert East, Mark Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

Select article: I can Talk: Corporate Moral Responsibility,Word-of-Mouth,and Shared Values

Retricted access

Research article

First published 2024-10

I can Talk: Corporate Moral Responsibility,Word-of-Mouth,and Shared Values

Gargi Bhaduri, Saheli Goswami

Clothing and Textiles Research Journal

Select article: Factors Moderating the Impact of Word of Mouth for TV and Film Broadcasts

Retricted access

Research article

First published 2013-2

Factors Moderating the Impact of Word of Mouth for TV and Film Broadcasts

Cathy Nguyen, Jenni Romaniuk

Australasian Marketing Journal

Select article: Measuring the Impact of Positive and Negative Word of Mouth: A Reappraisal

Retricted access

Research article

First published 2016-2

Measuring the Impact of Positive and Negative Word of Mouth: A Reappraisal

Robert East, Mark D. Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

1
2
10 / page

Article type

Publication date

Subjects

Access