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1-6 of 6 results for Online and Offline Assortment

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Open access

Research article

First published 2025-10

Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition

Yue Li, Raghunath Singh Rao, Paola Mallucci

Journal of Marketing Research

Retricted access

Research article

First published 2021-08

Inter‐Retailer Channel Competition: Empirical Analyses of Store Entry Effects on Online Purchases

Qian Tang, Mei Lin, Youngsoo Kim

Production and Operations Management

Open access

Research article

First published 2025-8

Only a “Longish” Tail

Stan Liebowitz, Michael Ward, Alejandro Zentner

Production and Operations Management

Retricted access

Research article

First published 2015-8

Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience

Katia Campo, Els Breugelmans

Journal of Interactive Marketing

Retricted access

Research article

First published 2006-5

Bundling,unbundling,and pricing of multiform products: The case of magazine content

R. Venkatesh, Rabikar Chatterjee

Journal of Interactive Marketing

Retricted access

Research article

First published 2026

Exploring the Divide Between Retail Apps and Light Apps: Insights and Implications

Huan Liu, Xiyao Li, Yuchen Pan

Production and Operations Management